How do you prioritize content creation for multiple platforms with limited resources?

1 Audience First

Understanding your audience is the cornerstone of any content strategy. You need to know who you're creating content for, what platforms they frequent, and what type of content resonates with them. This knowledge allows you to prioritize platforms where your target audience is most active and engaged. Conduct surveys or analyze social media interactions to gain insights into their preferences. Once you have this data, focus your limited resources on creating content tailored to these platforms and audiences, ensuring that every piece of content has the potential to make a significant impact.

2 Content Audit

Before diving into new content creation, perform a content audit to evaluate what you already have. This process involves reviewing all existing content to determine its relevance, performance, and alignment with your current strategy. By assessing what content is still valuable, you can repurpose or update it for different platforms, saving time and resources. Prioritize updating high-performing pieces that can be easily adapted to fit multiple platforms. This approach allows you to maintain a consistent presence across channels without starting from scratch each time.

3 Repurpose Wisely

Repurposing content is a resourceful way to maximize your efforts. Take a high-performing blog post, for example, and transform it into an infographic for social media, a podcast episode, or a video for YouTube. This not only saves time but also ensures that your message reaches different segments of your audience across various platforms. Prioritize repurposing content that is evergreen and has proven to resonate with your audience. This strategy helps maintain brand consistency and makes the most of your limited resources.

5 Strategic Scheduling

Effective scheduling can enhance your content's visibility and engagement. Prioritize peak times when your audience is most active on each platform. Utilize scheduling tools to plan your posts in advance, ensuring a consistent flow of content without the need for constant manual intervention. This strategic approach allows you to maintain a presence on multiple platforms with minimal resources while also giving you the flexibility to respond to real-time events or trends as needed.

6 Agile Mindset

Embracing an agile mindset is key when resources are limited. Be willing to test new ideas, iterate quickly, and shift priorities based on what's working. Prioritize projects that can be executed swiftly and measure their impact. If a particular type of content or platform isn't yielding results, don't hesitate to pivot and try something new. Staying flexible and responsive will help you make the most of your resources and ensure that your content strategy remains effective in the ever-evolving digital landscape.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?