How do you present your brand identity strategy to clients and management?

1 Know your audience

Before you start creating your presentation, you need to understand who you are talking to and what they care about. Different stakeholders may have different expectations, goals, and pain points when it comes to your brand identity strategy. For example, your clients may want to see how your brand identity aligns with their vision, mission, and values, while your management may want to see how your brand identity supports your business objectives, budget, and timeline. To tailor your presentation to your audience, you need to do some research and analysis. Find out what their needs, challenges, and preferences are, and how they measure success. Use this information to craft a clear and compelling message that addresses their concerns and showcases the benefits of your brand identity strategy.

2 Show your process

One of the best ways to demonstrate your expertise and credibility as a creative strategist is to show your process behind your brand identity strategy. This means explaining how you conducted your research, analysis, and ideation, and how you arrived at your final solution. You can use tools such as mood boards, sketches, wireframes, prototypes, and mockups to illustrate your creative journey and show how your brand identity evolved from concept to execution. Showing your process can help you justify your design decisions, highlight your unique value proposition, and showcase your creativity and innovation.

3 Tell a story

Another effective way to engage and persuade your audience is to tell a story with your brand identity strategy. A story can help you connect with your audience on an emotional level, create a memorable impression, and inspire action. To tell a story with your brand identity strategy, you need to have a clear narrative structure that follows a logical and coherent sequence. You can use the classic storytelling formula of setting, conflict, and resolution to guide your presentation. For example, you can start by setting the scene with the background and context of your brand identity project, then introduce the conflict or problem that your brand identity aims to solve, and finally present the resolution or outcome that your brand identity delivers. You can also use storytelling techniques such as anecdotes, metaphors, analogies, and humor to make your presentation more engaging and relatable.

5 Invite feedback

The last tip to present your brand identity strategy to clients and management is to invite feedback and questions from your audience. Feedback is essential for improving and refining your brand identity strategy, as well as for building trust and rapport with your audience. By inviting feedback, you can show that you value their opinions, respect their perspectives, and are open to collaboration. To invite feedback, you need to prepare some questions that prompt your audience to share their thoughts, feelings, and suggestions about your brand identity strategy. You can also use techniques such as polls, surveys, quizzes, and games to make your feedback session more interactive and fun. Inviting feedback can help you gain insights, address concerns, and generate ideas for your brand identity strategy.