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How do you prepare and deliver a memorable presentation at a corporate event?

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Corporate events are opportunities to showcase your skills, network with peers, and impress potential clients or partners. But they also come with challenges, such as choosing the right topic, engaging the audience, and following the etiquette and dress code. In this article, you will learn some tips on how to plan, design, and deliver a successful presentation at a corporate event.

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Tami Zadok

Men's Stylist, Appearance & Etiquette??personal image and branding ?? Reflect your personality and your profession…
Lorena Dexter Chaichian

Senior communications leader. Bridge builder. Inspired by futurism and foresight.
??Anna T.

LinkedIn Top Voice in Communications and Change Management| Award Winning Communicator | Change Agent | DEI+B Champion…

1 Know your audience

Before you start working on your presentation, you need to understand who you are speaking to and what they expect from you. Research the event theme, the attendees' backgrounds, and the goals of the organizers. This will help you tailor your content, tone, and style to suit your audience. For example, if you are presenting to a group of experts, you can use more technical terms and data, but if you are speaking to a general audience, you should simplify your language and explain your concepts.

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2 Choose a relevant topic

Your presentation topic should be relevant to the event theme, your audience's interests, and your own expertise. You want to offer something valuable, informative, and original, but also avoid being too broad or too niche. A good way to find a topic is to brainstorm some questions, problems, or trends related to your field, and then narrow them down to a specific angle or perspective. For example, if you are a marketing consultant, you could talk about how to use social media to increase brand awareness, or how to measure the impact of your campaigns.

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3 Design a clear and engaging presentation

Once you have your topic, you need to design your presentation in a way that is clear, engaging, and persuasive. You should have a clear structure, with an introduction, a main body, and a conclusion. Each section should have a main point, supported by evidence, examples, or stories. You should also use visual aids, such as slides, charts, or images, to enhance your message and keep your audience's attention. However, avoid overcrowding your slides with too much text or graphics, and use a consistent and professional design.

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Lorena Dexter Chaichian

Senior communications leader. Bridge builder. Inspired by futurism and foresight.
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One thing I've found helpful is to kick off a presentation with a personal story that somehow relates to the theme of your topic. It helps the audience build a connection to you, warms them up for what's to come and makes you instantly more relatable.

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??Anna T.

LinkedIn Top Voice in Communications and Change Management| Award Winning Communicator | Change Agent | DEI+B Champion | Public Speaker | Creator
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One thing I've found helpful is to build engagement activities within your presentation. For example, a poll through Mentimeter, a Kahoot board, etc. That way, the audience stays engaged and connected. If time permits, also design your presentation in software that is dynamic, like Prezi.

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Michelle Erbeyi
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Keep in mind that you’re telling a larger story with the presentation. So the presentation design should be structured in a way that is logical and helps move the audience through that story.

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Melissa Musiker

Interim Head of Comms UPSIDE Foods | Founder & Principal @ Six Mile Creek Strategy | Strategic & Corporate Communications | Advisor | Agtech Foodtech Biotech Nerd
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HUMOR! If you can't poke fun at yourself, the company, the industry then count on it being so dry and boring as to be memorable for the wrong reason. Part of how you engage this audience is through the shared experience of working there - the good and the bad.

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4 Practice and rehearse your presentation

One of the most important steps to prepare for a corporate event is to practice and rehearse your presentation. This will help you improve your delivery, timing, and confidence. You should practice your presentation several times, preferably in front of a mirror, a camera, or a friend. You should also rehearse in the same or similar setting as the event, if possible, to get familiar with the equipment, the lighting, and the acoustics. You should also anticipate some possible questions or feedback from your audience, and prepare some answers or responses.

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Vicki Spielman

Communication Consultant at Thrivent
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Practice in the real world, not inside your head. It’s good to remember that your presentation is so much more than words on a page. Take the time to practice out loud so you can hear how it sounds and experience how your body language feels. Visualize your audience and try out different ways to engage them. It will give you the confidence and muscle memory to be more present and authentic in your delivery.

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5 Follow the etiquette and dress code

Another aspect of preparing for a corporate event is to follow the etiquette and dress code. You want to make a good impression, not only with your presentation, but also with your behavior and appearance. You should dress appropriately for the occasion, according to the event theme, the venue, and the culture. You should also be polite, respectful, and professional with the organizers, the speakers, and the attendees. You should arrive on time, check in, and follow the agenda. You should also network, exchange business cards, and thank the hosts.

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Tami Zadok

Men's Stylist, Appearance & Etiquette??personal image and branding ?? Reflect your personality and your profession with style, etiquette & appearance ?? Cross-Cultural Awareness Mentor ?? Lecturer
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A good way to prepare yourself is to ask other people who already participate in such event. Or if it is in another country, check with someone you know from there all th do's and don't. The better you prepared- the better you will look.

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6 Deliver your presentation with confidence and enthusiasm

The final step to deliver a memorable presentation at a corporate event is to do it with confidence and enthusiasm. You should speak clearly, loudly, and at a moderate pace. You should also use eye contact, gestures, and facial expressions to convey your message and connect with your audience. You should also show your passion, interest, and expertise on your topic, and invite your audience to participate, ask questions, or share their opinions. You should also end your presentation with a strong and memorable conclusion, and a call to action.

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How do you prepare and deliver a memorable presentation at a corporate event?

1

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3

4

5

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1 Know your audience

2 Choose a relevant topic

3 Design a clear and engaging presentation

4 Practice and rehearse your presentation

5 Follow the etiquette and dress code

6 Deliver your presentation with confidence and enthusiasm

Corporate Communications

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How do you prepare and deliver a memorable presentation at a corporate event?

1

2

3

4

5

6

1 Know your audience

2 Choose a relevant topic

3 Design a clear and engaging presentation

4 Practice and rehearse your presentation

5 Follow the etiquette and dress code

6 Deliver your presentation with confidence and enthusiasm

Corporate Communications

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