How do you prepare and conduct a successful proof of concept or pilot project with a customer?
A proof of concept (POC) or a pilot project is a crucial step in the sales engineering process, as it allows you to demonstrate the value and feasibility of your solution to a potential customer. However, a poorly planned or executed POC or pilot can also jeopardize your chances of closing the deal. In this article, we will share some best practices on how to prepare and conduct a successful POC or pilot project with a customer, from defining the objectives and scope to delivering the results and next steps.