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How do you plan and prepare for a successful live streaming session?

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Live streaming is a powerful way to engage your audience, showcase your expertise, and deliver valuable content. But it also requires careful planning and preparation to avoid technical glitches, low-quality production, or awkward moments. In this article, you will learn how to plan and prepare for a successful live streaming session in six steps.

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1 Define your goals and audience

Before you go live, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to educate, entertain, or inspire your viewers? Do you want to generate leads, sales, or loyalty? Do you want to target a specific niche, industry, or demographic? Having clear goals and audience will help you shape your content, tone, and format.

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Yesim Saydan

??WSJ featured ???? ?????????????????? ???????????? & ???????????????? ????????????????????/??????????????????????Boosting Your Brand & Sales | Chosen by Linkedin: AI & Social Selling Top Voice
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Our attention span is 8 seconds in 2023 so if the audience doesn't hear something that interests them at the very beginning of your live stream, they don't stay to watch the rest. Therefore the most important part of your live stream is determining these 3 things: 1. Who is your audience? Are you talking to Executives? Or Entrepreneurs? Or Job seekers? Call them out at the very beginning of your live stream and include that in your Livestream title. 2. Which problem will you help them solve with your live stream? Make sure to mention it in your title and at the beginning of your Livestream. 3. Use a hook Give them a reason to stay until the end and share it with others Ex: A Bonus Tip, chance to ask you question, a sweepstake

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2 Choose your platform and format

Next, you need to decide where and how you will stream your content. There are many platforms to choose from, such as Facebook, Instagram, YouTube, or Twitch. Each platform has its own features, benefits, and limitations. For example, Facebook Live allows you to interact with your followers, share your screen, and invite guests. Instagram Live is more casual and spontaneous, but has a shorter duration and lower resolution. YouTube Live is more professional and stable, but requires more equipment and setup. Twitch is popular for gaming and creative streams, but has a different culture and audience. You also need to consider the format of your stream, such as Q&A, interview, tutorial, or webinar.

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3 Plan your content and script

Once you have your platform and format, you need to plan your content and script. You don't need to write everything word for word, but you should have a clear outline of your main points, key messages, and calls to action. You should also prepare some engaging elements, such as stories, examples, polls, quizzes, or giveaways. And don't forget to introduce yourself, welcome your viewers, and thank them for joining.

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4 Test your equipment and connection

Nothing ruins a live stream more than poor audio, video, or connection. That's why you need to test your equipment and connection before you go live. You need to make sure that your microphone, camera, lighting, and background are working properly and suit your purpose. You also need to check your internet speed, bandwidth, and stability. You can use tools like Speedtest or Streamtest to measure your performance. If possible, do a test run on your platform and ask for feedback from a friend or colleague.

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Dr Geraint Evans

Multi-Award-Winning CMO, Digital Transformation Director, Programme Manager & Product Lead |Best-Selling Author | Coach Supervisor | Speaker |Host | Forbes Writer | Support NHS??| #GsJobs | Hard To Say ??????????????Name
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In my experience preparation really is SO key. We’ve all been on video calls so many times at this point, but going live needs to be treated differently. Double check EVERYTHING you can and checking all ok with a colleague or event organiser is always an option you should take up just in case. While your audience is expecting to focus on your content - not technical difficulties - equally don’t over worry. We have all been there when something goes wrong at this point. So, if do experience a problem, try to take it with good humour no matter how large the audience size. Get back on track as soon as you can, keep a smile on your face, stick to your timings and you will do great no matter what. Good luck - you’ll be awesome I’m sure.

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5 Promote your live stream

To attract more viewers and increase your reach, you need to promote your live stream in advance. You can use your social media channels, email list, website, or blog to announce your live stream topic, date, time, and link. You can also create a catchy title, thumbnail, and description to entice your audience. And don't forget to remind them a few hours or minutes before you go live.

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Jamil Zakaria
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This is the most important part. The window of opp of watching live is tiny so use hooks; why is it better to watch live? Commit to answering questions live, offer some thing. FOMO. Also use the platform tools to allow them to set reminders and notifications.

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6 Engage with your viewers

The last step is to engage with your viewers during and after your live stream. Live streaming is a two-way communication, so you need to acknowledge, interact, and respond to your viewers. You can ask them questions, answer their comments, shout out their names, or invite them to participate. You can also encourage them to share, like, subscribe, or follow your channel. And after your live stream, you can follow up with them via email or social media, thank them for watching, and ask for feedback or suggestions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you plan and prepare for a successful live streaming session?

1

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3

4

5

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1 Define your goals and audience

2 Choose your platform and format

3 Plan your content and script

4 Test your equipment and connection

5 Promote your live stream

6 Engage with your viewers

7 Here’s what else to consider

Social Media Marketing

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How do you plan and prepare for a successful live streaming session?

1

2

3

4

5

6

7

1 Define your goals and audience

2 Choose your platform and format

3 Plan your content and script

4 Test your equipment and connection

5 Promote your live stream

6 Engage with your viewers

7 Here’s what else to consider

Social Media Marketing

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