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How do you plan for keyword research on a budget?

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Keyword research is the process of finding and analyzing the words and phrases that your target audience uses to search for information, products, or services online. It is a crucial step for any SEO strategy, as it helps you optimize your content, understand your competitors, and reach your potential customers. But how do you plan for keyword research on a budget? In this article, we will share some tips and tools that can help you conduct effective keyword research without breaking the bank.

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Viki Suhendro

SEO, Digital Marketing, Products and Analytics

1 Understand your goals and audience

Before you start looking for keywords, you need to have a clear idea of what you want to achieve with your SEO efforts and who you are trying to reach. Your goals and audience will determine the type of keywords you need to focus on, as well as the tone and style of your content. For example, if you are selling organic skincare products, you might want to target keywords that reflect the benefits, values, and preferences of your ideal customers, such as "natural moisturizer for dry skin" or "vegan face mask". To understand your goals and audience, you can use tools like Google Analytics, Google Search Console, or social media analytics to analyze your current traffic, conversions, and engagement.

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Viki Suhendro

SEO, Digital Marketing, Products and Analytics
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n my years of experience, the process of keyword selection goes beyond mere word choices; it's about understanding the intricate nuances of your goals and your audience's needs ( user intent), you don't want your commercial keywords to be ranked in blog posts.

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2 Use free or low-cost keyword tools

Once you have a general idea of what kind of keywords you need, you can use various tools to generate and evaluate keyword ideas. There are many free or low-cost keyword tools available online, such as Google Keyword Planner, Ubersuggest, AnswerThePublic, or Keyword Tool. These tools can help you find relevant keywords based on your topic, niche, or seed keywords, as well as provide useful data on their search volume, difficulty, competition, and trends. You can also use these tools to find long-tail keywords, which are more specific and less competitive than short-tail keywords, and can help you target more qualified and intent-driven users.

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Viki Suhendro

SEO, Digital Marketing, Products and Analytics
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You can also kick off by entering your desired keywords into the search bar, exploring various intents associated with them, and analyzing the top five search results. This exercise can provide valuable insights into your next steps. Using AI tools that are capable of accessing links and browsing the internet is greatly help me in the past months Others free tools - Google Autocomplete - Google Related Searches - Bing Keyword Research Tool - WordStream Keyword Tool - Keyword.io - SEOBook Keyword Suggestion Tool - Traffic Travis Keyword Research Tool - Keyword Eye - Keyword Frog - Google Alerts,

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3 Analyze your competitors

Another way to find keyword opportunities is to analyze what your competitors are ranking for and how they are optimizing their content. You can use tools like Moz, SEMrush, or Ahrefs to conduct a competitor analysis and discover their top keywords, pages, and backlinks. You can also manually search for your target keywords on Google and see what kind of content appears on the first page. By analyzing your competitors, you can learn from their strengths and weaknesses, identify gaps and niches in the market, and find ways to differentiate yourself from them.

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4 Prioritize your keywords

After you have a list of potential keywords, you need to prioritize them based on their relevance, value, and feasibility. You want to choose keywords that match your goals and audience, have a high search volume and conversion potential, and are not too difficult or competitive to rank for. You can use tools like Google Keyword Planner, Moz, or SEMrush to assign a score or a grade to each keyword based on these criteria. You can also group your keywords into categories or themes to create a logical and coherent keyword map for your website.

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5 Test and refine your keywords

Finally, you need to test and refine your keywords based on their performance and feedback. You can use tools like Google Search Console, Google Analytics, or Rank Tracker to monitor your keyword rankings, traffic, and conversions over time. You can also use tools like Google Trends, Google Alerts, or BuzzSumo to keep track of the latest trends, news, and social media buzz related to your keywords. By testing and refining your keywords, you can ensure that they are still relevant, valuable, and effective for your SEO strategy.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Viki Suhendro

SEO, Digital Marketing, Products and Analytics
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localize Keywords tend to be easy to rank, and have a huge impact on business sample keyword like "daycare manhattan" "maid for seniors near me"

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How do you plan for keyword research on a budget?

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3

4

5

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1 Understand your goals and audience

2 Use free or low-cost keyword tools

3 Analyze your competitors

4 Prioritize your keywords

5 Test and refine your keywords

6 Here’s what else to consider

Search Engine Optimization

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