How do you pitch your brand or product to influencers?

In my years of experience, relationship building with Influencers helps them to understand your brand and be well immersed in it. When crafting your pitch, setting your goals and objectives is the best way to start, also drafting a clear and concise fact sheet for them helps them to better understand your brand. Also, you you can add a bit of your brands do's and don'ts to make things clear without leaving any room for assumptions and mistakes which can lead to crisis. After sharing the pitch, it will be ideal to have a call, meeting over coffee or drinks for questions and clarity. Personalize your pitch and make sure you communicate brand values.

By setting your goal first - you can help find influencers who align with your objectives and target audiences, whether that is driving views, increasing awareness or converting sales. It's also important to consider niche influencers who have highly engaged audiences over the "popular" 5M+ accounts that are pushing sponsored content almost daily. Attracting the right influencers and generating authentic endorsements goes a long way towards generating value in the overall campaign.

Know your goal 1. Increase top of mind awareness 2. Increase website visit 3. Increase impressions 4. Reputation management Know your audience 1. Who do you want to reach? 2. Where are they located? 3. What are their interests? 4. How do I reach them? If you answer these correctly, you’re more than half way through a successful PR campaign

Having a clear goal for your brand or product is where the journey begins. This will help guide you on which influencer to contact.

1. Check that the influencer does not work with products that contradict your mission. For example, we chose people who share the values of passive investing and do not promote risky investments, because this contradicts our mission. 3. Make a product fact sheet. Note the nuances that may seem to be disadvantages for a specific audience. Be frank, openly say who the product is suitable for. 4. Make a list of stop words we don’t want to see around our product. 5. Connect an influencer and an internal SMM manager who can answer any questions from the audience. * Try to find influencers who may already be using your product. Share the news with them first. Provide them with exclusive news. You can save a lot on mutual friendship and love.

Hi customer, Thank you for your continuous patronage. Here are some more samples you’d want to try Hello Amy, We appreciate your patronage. Here are some samples you’d want to try You’ll agree with me the personalized mail connects you more to the audience than a generic mail.

Make sure there's a clear angle and hook for the influencer. It's a question both of what the influencer gets out of the collaboration, and what unique contribution they can make to endorse the brand/product.

1. Go straight to the point 2. Don’t overuse colorful expressions 3. Use simple expressions. You’re communicating, not showing how good you are in vocabulary 4. Use story telling 5. Appeal to the emotions of your audience by using sincere human interest stories

On the flip side, you will run into influencers that will pitch you and do anything for a fee. Never bend in your due diligence of a influencer because it helps you meets a quota or because the argument on why they work is persuasive. There are many “influencers” who have hundreds of thousands of followers who put out multiple sponsored posts a week. You know what their followers do after a while? Skip over their content.