How do you personalize your real estate marketing messages?

The other thing you can consider is to tailor the message to their specific needs, preferences, and interests. Highlight properties or features that align with their requirements and showcase how your services can help meet their goals. Personalization shows that you've taken the time to understand their unique situation, making your message more engaging and relevant.

Here's a "30,000 ft. view" of how I tailor my content to my audience: 1. I start by researching the hottest local and / or national real estate topic(s) for that week. 2. I make short videos (where I'm actually showing my face & speaking) about the specific topic(s). 3. Lastly, I close every video with a specific Call-To-Action, "Follow Me For More Amazing Videos, and Click The Link In The Bio". The first part of my close is self-explanatory, but the second part allows viewers to contact me directly, and save my contact information, as well as, access FREE resources that will possibly allow them to answer their own questions (this is for the "shy people"). I also share blog posts every weekday on my LinkedIn profile.

Buying a home can be a very emotional experience for your clients. Even in the digital age, a handwritten note goes a long way. It shows that you've taken the time to craft a message for your clients. In the area? Make unplanned visits to your clients, show up at their door with a gift. Take care of them and they'll take care of you.

One of the best ways to provide ongoing value to existing homeowners in your area is to offer complimentary property tax reviews to alert local residents if they are being overtaxed. All you have to do is check the tax assessment per square foot and use your existing knowledge of PSF values to determine if the assessor's value is too high, which means the owner could be paying too much in taxes. Bonus opportunity: you could create a separate revenue stream for your business by negotiating a fair assessment on your client's behalf!

Imagine you're a real estate agent, and you've had the opportunity to work with a client, John, who recently purchased his dream home. "Hi John! I just wanted to say a HUGE thank you for trusting me with your home journey. It's been a fantastic adventure finding you the perfect place. If you ever want to share your thoughts, ideas, or simply catch up for coffee, I'm here! Your feedback and opinions mean the world to me. Let's keep the conversation going. Cheers to your new chapter!" This approach goes beyond formalities and engages John on a personal level. It reflects your authenticity and genuine appreciation for your clients, fostering a stronger and more meaningful connection to build lasting client relationships.

The goal with your marketing message is to get a response from your clients. A/B testing is the best way to put different headlines, images and CTAs to the test. Identify the best performing messages and A/B test again with a new message. Repeat the process several times and you'll have your winning formula.

Measuring is key. It is accomplished through the testing process. As a daily video producer concerning real estate I find it interesting as to what people are thinking, how they respond publicly or privately. Feedback is an amazing tools as well. Do not be afraid to seek advice in your endeavor. We learn everyday. A.I. is here, so be familiar with all it can teach you on personalization.