How do you personalize your communication and follow-up with your loyal customers?

Personalizing communication with loyal customers involves understanding their needs and preferences. Segmentation: Classify customers based on their purchase history, needs, and preferences. to tailor communication. Product Recommendation: Suggest relevant products or services based on past purchases or browsing history. Personalized Emails: Use their name, reference past interactions, and provide customized content. Feedback Solicitation: Seek their opinions and show you value their input. Reward Loyalty: Offer customer-specific deals, loyalty bonuses, or surprise perks. Engage on Social Media: Interact with your customers on their preferred platforms. The key is consistent, thoughtful engagement that makes customers feel valued.

Another way to personal communication is to follow-up with customers using THEIR preferred communication method. They prefer phone calls? Call them - don't email. They prefer face-to-face... invite them for coffee. They prefer email over text... email. Your communication method is as important as the content of your communication.

Employ a customer-centric approach that acknowledges their individual preferences and behaviors. Utilize customer data to address them by name and reference their past purchases or interactions, demonstrating a genuine understanding of their needs. Implement segmentation strategies to deliver targeted messages and offers that resonate with their interests and buying habits. Foster ongoing engagement through personalized emails, messages, or loyalty program perks, inviting them to participate in exclusive events or providing early access to new products. Regularly solicit feedback and actively listen to their input to continually refine and enhance their experience with your brand.

Personalizing your communication and follow-up with your loyal customers is a great way to build trust, here are some tips to do it. ? Use customer data to tailor your messages to their preferences, needs, and behavior. ? Segment your customers into different groups based on their characteristics, such as location, age, gender, interests, or loyalty level. This way, you can send relevant and targeted messages. ? Use automation tools to send timely and consistent follow-up emails or messages after a customer interacts. ? Use a friendly and conversational tone in your communication. ? Use multiple channels to communicate with your customers, such as email, phone, chat, social media, or SMS ? Ask for feedback from your customers and act on it

Who are your customers, and what roles do they play in their organizations? What are their priorities and KPIs? What are some ways that your products, services or solutions can help them fulfil their KPIs?

"Todos os clientes s?o iguais... mas ALGUNS S?O MAIS IGUAIS que outros". Eu segmento meus clientes em fun??o de três variáveis combinadas: ? Valor projetado do cliente no tempo (Lifetime Value) ? Margem média negociada ? Lealdade à nossa marca A partir dessa avalia??o classificamos os clientes em: → Prioritários - alto score nas três variáveis. → Estratégicos - Lealdade em desenvolvimento, alto score nas demais → Mantenedor - Socore médio em LTV, Margem média e Leais → Padr?o - Demais combina??es de score. Para cada categoria estabelecemos uma estratégia de relacionamento e entrega de valor.

In my experience, I always made sure that my calendar always has my customer's birthdays, events and happening in their personal so I can wish them according to the occasion. Also, I make myself available for my customer after working hours to address any issues they may have with the service. This gesture is greatly appreciated by the customers. One time I sent a gift pack to my customer for his new born daughter, another time I sent Yankees customs made Jersey to a customer. Both customers were touched by this action. Remember, anyone that is contributing to your financials are your partners, take them as a partner, you will find it incredibly fruitful.

We live in a very fast paced digital world. All the mentioned modes of communication (call, SMS, email, social media) are applicable to digitally enable strong relationships. But never underestimate the impact a hand written letter or thank you card can have. Taking the few minutes out of your day (or night) to hand write a personalized letter or card to someone shows true thoughtfulness. In a day and age where a competitor is literally a 'click' away, find a way to rise above the norm and be different.

Sometimes knowing which holidays and traditions your customer's honor is helpful. People are often touched by the unexpected... a Thanksgiving card may stand out! Or for someone who values our country... how about a 4th of July "birthday" card? People often sympathize with the loss of a loved one... how about those 4 legged loved ones? When a beloved pet passes, a sympathy card is a thoughtful touch. This past year I sent out 5 Halloween cards to people who I know put a lot of effort into decorating their houses for what is to them a very big deal!

Forget about birthdays and anniversaries. Customers want to achieve better outcomes. Hence, find out first what outcomes your customers want to achieve. Are there aspects that they want to improve, or some challenges they would like resolved? Next, find out how your products and solutions help can help them achieve the improvements or resolve their challenges. How you, as the trusted adviser, can give timely advice that are relevant to the outcomes they want.

I have a friend that is really good in stock market investment, and any investment product that has less than 10% annual return will not interest him. Then he got pestered by "wealth management" consultants pushing him with investment products that have 5% return. These calls turn him off. Now, what if the financial advisor asked my friend, "With all the returns that you get from the stock market, would you like to lock in some of your profits in lower risk investments?" It may not lead to a sale, but it sure is a way to have a value added conversation!

Quando de fato adotamos uma estratégia comercial e mercadológica centrada no cliente, procuramos adicionar valor a ele além do nosso próprio produto ou servi?o. A inten??o é sempre trabalhar para o sucesso do cliente. Sugest?es: → Procure identificar novas necessidades dos seus clientes e antecipe-se na apresenta??o de solu??es → Seja pró-ativo: coloque-se no lugar do cliente, e encontre meios contribuir com seu sucesso, além do que você já lhe oferece → Seja uma fonte de conhecimento, orienta??o e apoio para o negócio do seu cliente → Para colocar tudo isso em prática, seja um especialista em cliente. Aprenda sobre seu negócio, mercado, concorrentes, desafios...