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How do you personalize your brand?

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Personalizing your brand is not just about adding your name, logo, or slogan to your products or services. It is about creating a unique identity that reflects your values, personality, and story, and that resonates with your target audience. Personalizing your brand can help you stand out from the competition, build trust and loyalty, and increase your brand awareness and reach. In this article, you will learn how to personalize your brand in six steps.

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Ashwin Chacko

Award Winning - Positively playful Author | Illustrator l Speaker | Podcast Host
Madhuri Gehi

Brand Merchandising Manager at M.H. Alshaya Co. WLL

1 Define your brand purpose

Your brand purpose is the reason why you exist, beyond making money. It is the impact you want to have on the world, the problem you want to solve, or the change you want to create. Your brand purpose should be clear, compelling, and authentic, and it should guide your every decision and action. To define your brand purpose, ask yourself questions like: What is your vision and mission? What are your core values and beliefs? What are you passionate about? How do you make a difference?

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Ashwin Chacko

Award Winning - Positively playful Author | Illustrator l Speaker | Podcast Host
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Understanding yourself is the essence of a personal brand. It’s in the name a personal brand, which means you have to start with you. A personal brand it not built it’s discovered and that means taking the time to get to know yourself. So start with you: Who are you? What is your unique history? (Immigrant, small town kid, city slicker) all of these play into define yourself. Understanding yourself helps you discover what is most important to you and who is your tribe. Armed with this knowledge you can now begin to lay the foundation to understand your vision, mission and purpose.

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2 Know your target audience

Your target audience is the group of people who are most likely to benefit from your brand, and who are most likely to buy from you. Knowing your target audience is essential for personalizing your brand, because you need to understand their needs, wants, preferences, and expectations, and how you can meet them. To know your target audience, conduct research, surveys, interviews, or focus groups, and create buyer personas that represent their demographics, psychographics, behaviors, and pain points.

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Ashwin Chacko

Award Winning - Positively playful Author | Illustrator l Speaker | Podcast Host
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A personal brand implies that it is built around you and your personality. This is important to remember because this means you can’t be for everybody. Ask yourself who is my tribe? And what skills can I offer to help them thrive?

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3 Develop your brand voice and tone

Your brand voice and tone are the ways you communicate with your target audience, through your words, images, and sounds. Your brand voice and tone should reflect your brand personality, values, and purpose, and they should be consistent across all your channels and platforms. To develop your brand voice and tone, think about how you want your audience to feel when they interact with your brand, and what words, phrases, and styles you want to use or avoid.

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Ashwin Chacko

Award Winning - Positively playful Author | Illustrator l Speaker | Podcast Host
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The secret to building a personal feel to your brand really comes down to you ability to tell your authentic story. Who am I as the brand and more importantly who am I talking to. And how can I talk to my tribe in a way that is empathetic and brings solutions to their problems.

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4 Create your brand visuals

Your brand visuals are the elements that make your brand recognizable and memorable, such as your logo, colors, fonts, icons, images, and videos. Your brand visuals should support your brand voice and tone, and convey your brand identity and message. To create your brand visuals, use a style guide that defines your brand guidelines, and apply them to all your marketing materials, website, social media, packaging, and more.

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5 Share your brand story

Your brand story is the narrative that connects your brand purpose, values, and personality with your target audience. It is the story of who you are, what you do, why you do it, and how you do it differently. Your brand story should be engaging, emotional, and relevant, and it should inspire your audience to take action. To share your brand story, use storytelling techniques, such as creating a hero, a conflict, a resolution, and a call to action, and use different formats, such as blogs, podcasts, videos, or testimonials.

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6 Engage with your audience

Engaging with your audience is the key to personalizing your brand and building relationships. It is not enough to just broadcast your brand message, you need to listen, respond, and interact with your audience, and show them that you care. To engage with your audience, use social media, email, live chat, or events, and provide value, feedback, support, or entertainment. Also, encourage user-generated content, reviews, referrals, or loyalty programs, and reward your fans and advocates.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Madhuri Gehi

Brand Merchandising Manager at M.H. Alshaya Co. WLL
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The USP of a brand, can also help to create a brand identity, that creates personalization. Focusing on highlighting that USP across the visual elements of the brand, helps in creating an association with the brand, in the minds of the customer.

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How do you personalize your brand?

1

2

3

4

5

6

7

1 Define your brand purpose

2 Know your target audience

3 Develop your brand voice and tone

4 Create your brand visuals

5 Share your brand story

6 Engage with your audience

7 Here’s what else to consider

Branding

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How do you personalize your brand?

1

2

3

4

5

6

7

1 Define your brand purpose

2 Know your target audience

3 Develop your brand voice and tone

4 Create your brand visuals

5 Share your brand story

6 Engage with your audience

7 Here’s what else to consider

Branding

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