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How do you nurture a digital network of allies and influencers?

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In the digital age, executive leaders need to build and maintain a network of allies and influencers who can support their vision, amplify their message, and provide valuable insights and feedback. But how do you nurture such a network in a virtual environment, where face-to-face interactions are limited and online platforms are crowded and noisy? Here are some tips to help you create and sustain meaningful relationships with your digital network.

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Christopher Lind

Bridging Business, Technology & Human Experience | Executive Advisor | AI Ethicist | Business Transformation | Devoted…

1 Identify your goals and audience

Before you start reaching out to potential allies and influencers, you need to have a clear idea of what you want to achieve and who you want to connect with. What are your strategic objectives, your core values, and your areas of expertise? Who are the people who share your vision, who can benefit from your knowledge, and who can offer you relevant advice or opportunities? How can you add value to them and vice versa? Having a clear and focused goal and audience will help you tailor your communication and avoid wasting time and energy on irrelevant or unproductive contacts.

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Gladwin Mendez

Global Top 100 Innovators in Data & Analytics | Non-Executive Director (CMInstD) (MAICD) | Tech & Data Thought Leader | Executive | Keynote Speaker | Guest Lecturer | Official Member Forbes Technology Council
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A simple analogy to use is with everything you do "what's in it for "we"". While every interaction may not be symbiotic. Making a conscious decision of symbiotic and one way opportunities (doesn't always have to go your way) will pay off in the long run.

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2 Choose the right platforms and tools

Depending on your goals and audience, you may need to use different platforms and tools to nurture your digital network. For example, you may use LinkedIn to showcase your professional profile, share your insights, and join relevant groups or events. You may use Twitter to follow and engage with thought leaders, influencers, and peers in your industry or niche. You may use Zoom or Skype to host or join webinars, podcasts, or online meetings. You may use email or messaging apps to follow up, provide feedback, or offer support. Whatever platforms and tools you use, make sure they are appropriate, reliable, and user-friendly.

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Gladwin Mendez

Global Top 100 Innovators in Data & Analytics | Non-Executive Director (CMInstD) (MAICD) | Tech & Data Thought Leader | Executive | Keynote Speaker | Guest Lecturer | Official Member Forbes Technology Council
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Ensure you're choosing the right partners that reflect and align to your organisation's values, ethics and beliefs. Misalignment of this could mean significant reputational, strategic and financial fallout.

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3 Create and share valuable content

One of the best ways to nurture your digital network is to create and share valuable content that showcases your expertise, provides useful information, or sparks meaningful conversations. You can write blogs, articles, newsletters, white papers, or case studies that demonstrate your knowledge, skills, or achievements. You can share tips, insights, trends, or best practices that can help your network solve problems, learn new things, or improve their performance. You can also comment, like, share, or repost content from your network that you find interesting, relevant, or inspiring. The key is to be consistent, authentic, and generous with your content.

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4 Build trust and rapport

Creating and sharing valuable content is not enough to nurture your digital network. You also need to build trust and rapport with your contacts, by showing genuine interest, appreciation, and respect. You can do this by asking open-ended questions, giving constructive feedback, acknowledging their contributions, or celebrating their successes. You can also share some personal stories, opinions, or experiences that reveal your personality, values, or passions. However, be careful not to overshare, spam, or offend your network with inappropriate or irrelevant content. The goal is to create a positive impression and a lasting connection.

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5 Seek and offer support

Another way to nurture your digital network is to seek and offer support when needed. You can seek support by asking for advice, feedback, referrals, or introductions from your network. You can also join online communities, forums, or groups where you can learn from others, exchange ideas, or collaborate on projects. However, don't be too demanding, needy, or pushy with your requests. Make sure you also offer support to your network, by providing recommendations, endorsements, testimonials, or resources. You can also volunteer, mentor, or coach others who may need your help or guidance. The idea is to create a mutual benefit and a reciprocal relationship.

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6 Follow up and follow through

Finally, to nurture your digital network, you need to follow up and follow through with your contacts. You can follow up by sending a thank you note, a reminder, a confirmation, or an update after an interaction. You can also follow up by checking in regularly, sharing relevant news or updates, or inviting them to future events or opportunities. You can follow through by delivering on your promises, meeting your deadlines, or honoring your commitments. You can also follow through by providing feedback, results, or outcomes of your collaboration or engagement. The point is to show that you care, that you value their time and trust, and that you are reliable and professional.

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Gladwin Mendez

Global Top 100 Innovators in Data & Analytics | Non-Executive Director (CMInstD) (MAICD) | Tech & Data Thought Leader | Executive | Keynote Speaker | Guest Lecturer | Official Member Forbes Technology Council
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Utilise a data driven approach. Ensure your investment is paying off (doesn't have to always be financial), by tracking key metrics that are mutually agreed as part of any agreement. If you don't measure it how can you manage it. Once measuring, you can adapt approaches if you find campaigns and approaches aren't working out.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Christopher Lind

Bridging Business, Technology & Human Experience | Executive Advisor | AI Ethicist | Business Transformation | Devoted Husband and Father of 8
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One caution I’d give that is often overlooked when it comes to building a network of any kind is that you’re talking about building relationships with people. If you treat it like an objective that needs to be accomplished, that will be the limit on its effectiveness. At best, you’ll have some transactional relationships that potentially help you get something done. Genuine relationships are about getting to know people as individuals. That means getting to know more about them than their strategic priorities and what you can get from them. Investing in this will take you a lot further and provide you with more than just knowing who to call when you want something.

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How do you nurture a digital network of allies and influencers?

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1 Identify your goals and audience

2 Choose the right platforms and tools

3 Create and share valuable content

4 Build trust and rapport

5 Seek and offer support

6 Follow up and follow through

7 Here’s what else to consider

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