How do you network with reluctant people?

1 Identify the reasons

Before you approach a reluctant person, try to understand why they are not keen on networking. Maybe they are introverted, overwhelmed, insecure, or have had bad experiences in the past. Knowing their reasons can help you tailor your communication style, avoid being pushy or intrusive, and offer value and support. You can also use open-ended questions, active listening, and empathy to show genuine interest and respect for their perspective.

2 Find common ground

One of the best ways to network with reluctant people is to find something that you have in common with them. This could be a shared interest, goal, challenge, or experience. By finding common ground, you can create rapport, trust, and relevance. You can also use humor, stories, or compliments to break the ice and make them feel more comfortable. Avoid talking too much about yourself, your achievements, or your agenda. Focus on building a connection first, and then explore opportunities for collaboration or referrals later.

3 Follow up and follow through

Networking with reluctant people requires patience and persistence. You may not get an immediate response, a positive feedback, or a clear indication of interest. Don't give up or take it personally. Follow up with them after your initial contact, but don't spam them with messages or calls. Remind them of your conversation, thank them for their time, and offer something of value, such as an article, a resource, or an introduction. If you promised to do something for them, follow through and deliver. Show them that you are reliable, helpful, and respectful.

4 Use online platforms

Online platforms can be a great way to network with reluctant people who may not be comfortable with face-to-face interactions. You can use social media, email, blogs, podcasts, or webinars to reach out to them, share your expertise, and provide value. You can also join online communities, forums, or groups that are relevant to your industry, niche, or interest. Participate in discussions, answer questions, and provide feedback. Be authentic, generous, and respectful. Don't spam, pitch, or sell. Build your reputation and credibility first, and then invite them to connect with you.