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How do you network in a competitive or saturated market?

由人工智能和领英社区提供技术支持

本文章的要点总结

Lead with value:

By focusing on what you can offer rather than what you can gain, you set yourself apart in networking. Offer insights, listen well, and genuinely engage to build meaningful connections that enrich both parties.
Master the follow-up:

Effective follow-up is crucial; it's where many drop the ball. Listen to your contact's needs, assist them, and clearly state how they can help you. Persist beyond the typical touchpoints to establish enduring business relationships.

本摘要由 AI 和以下专家提供支持

Breandan Filbert

Connector-In-Chief of…

1 Identify your niche

Before you start reaching out to people, you need to have a clear idea of what value you can offer and what problems you can solve. This will help you craft your personal brand and your elevator pitch, which are essential tools for networking. Your niche should be specific, relevant, and authentic, and it should highlight your unique skills, experience, and personality.

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Casey C.

Freelance Writer | The Wall Street Journal, Forbes, TIME, INSIDER
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I believe transparency is key when it comes to networking. As a journalist, the media industry is filled with writers trying to share stories they are passionate about. It's easy to find an editor on LinkedIn and ask for an email, however, it's the personal connection that really resonates. For example, I try to connect with editors whose work I actually read on a daily basis whether it's because of the subject matter or relatability. Additionally, you want to be transparent. I don't think it hurts to ask someone to have coffee, but you also have to recognize time is valuable and it may not be feasible. Try not to take it personally, but as an opportunity to work with other individuals you look up to.

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2 Research your targets

Once you have defined your niche, you need to find out who are the key players in your market, and how you can add value to them. You can use online platforms, such as LinkedIn, to research their profiles, interests, and needs. You can also look for events, webinars, or podcasts where they participate, and learn from their insights and opinions. This will help you tailor your approach and your message to each person, and show that you have done your homework.

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Cathy Mebane

Recruiter | Team Builder | People Connector | Networking Expert
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Get involved and apply yourself to the networks you want to break into! Join groups in your target markets on social media and sign up for event notifications for the topics you're researching. Start big and work smaller so that you can cast a wide net. You never know who you will connect with, which could align to your next big win. The journey will be worth it in the end, and your network will pay you back by you offering to it. So join, interact, have at least 3 intentions going into each event, learn what others do, and let the magic begin. Work and preparation can lead to true success!

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3 Be proactive and creative

Networking in a competitive or saturated market requires you to be proactive and creative in initiating and maintaining contact with your targets. You can't rely on just sending emails or messages, as they might get ignored or lost in the clutter. You need to find ways to stand out and get noticed, such as sending a personalized video, a handwritten note, or a relevant article. You also need to follow up regularly, but not too frequently, and offer value in every interaction.

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Breandan Filbert

Connector-In-Chief of SolutionBrokers.US, Community Builder at Salezworks, REVENUE CATALYST, WORK REVOLUTIONIST, SENIOR VP OF HAYMAKING at Sunflower Sporthorses
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Follow up is the immediate area to stand apart from everyone else. Remove the words 'just checking in' 'circling back' and no one wants their 'bases touched'. Listen to understand what your contact is working on, how you can help them, do so, share how they can help you (in 5 minutes or less and one task, one ask) report back on connections made and look for other avenues to support them. 95% of people don't follow up past the 3rd contact and business happens on the 8-12th contact. Bring the value and win the business!

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4 Build trust and rapport

Networking is not just about exchanging information or asking for favors. It's about building trust and rapport with your targets, and showing genuine interest in them as individuals. You can do this by asking open-ended questions, listening actively, giving feedback, and sharing your stories and challenges. You can also leverage commonalities, such as mutual contacts, hobbies, or goals, to create a bond and a sense of familiarity.

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Fiona McGonigle CMgr MCMI

Anglia Ruskin University ?? LinkedIn #TopVoice ?? Workforce Transformation | Green Skills?? Gender Equality ?? Disruptor | Skills Guest Speaker | Mentor | Innovation Devolution | Policy |Apprenticeships Careers Education
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Being credible, approachable and connected is a huge attraction to individuals when they are networking. They seek out people who can add value to their business, have the ability to connect them to others who can support them with any challenges, or create opportunities to work together. Approaching networking as getting to know people, instead of using sales pitches, is a more genuine and relaxed way of building your network. Telling people what you do briefly will open up discussion and allow them to ask more, if they are interested. When networking, I immediately connect with them on LinkedIn. They will be connected with you, and see posts of areas you are engaged with, thus being seen as credible and having positive interactions.

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5 Expand your network

Networking in a competitive or saturated market also means that you need to expand your network beyond your immediate circle or industry. You never know who might be a valuable connection or a referral source for you in the future. You can expand your network by joining online communities, attending cross-sector events, or volunteering for causes that you care about. You can also ask your existing contacts to introduce you to other people who might be relevant or helpful for you.

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6 Nurture your relationships

Networking is not a one-time activity, but a long-term process that requires constant nurturing and follow-up. You need to stay in touch with your contacts, and provide value and support to them on a regular basis. You can do this by sending updates, sharing opportunities, giving recommendations, or celebrating their achievements. You can also ask for feedback, advice, or referrals from them, but only after you have established trust and credibility.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mel Fisher ?? Local Networks Global Reach

Providing You With Business Networking Groups and Franchise Opportunities for Better Businesses Both Local and Globally
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Becoming consistent. Here today gone tomorrow approach could potentially damage your reputation rather than win you recommendation or new introductions. Stay connected with your network. Key to this approach is having a plan and work on it.

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How do you network in a competitive or saturated market?

1

2

3

4

5

6

7

1 Identify your niche

2 Research your targets

3 Be proactive and creative

4 Build trust and rapport

5 Expand your network

6 Nurture your relationships

7 Here’s what else to consider

Business Networking

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感谢您的反馈

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How do you network in a competitive or saturated market?

1

2

3

4

5

6

7

1 Identify your niche

2 Research your targets

3 Be proactive and creative

4 Build trust and rapport

5 Expand your network

6 Nurture your relationships

7 Here’s what else to consider

Business Networking

给文章评分

感谢您的反馈

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