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Last updated on 2024年8月16日

How do you network and build relationships with other brand identity professionals and potential clients?

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Networking and building relationships are essential skills for any brand identity professional, whether you work as a freelancer, an agency, or an in-house designer. You need to connect with other experts, learn from their experiences, and showcase your value to potential clients. But how do you network and build relationships effectively in the brand identity field? Here are some tips to help you.

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Yemmie Olaleye (CMSA?, FTIP?) ?

I help individuals make informed & strategic decisions in the financial market; charts into profitable…
Morteza Shafei

Visual Identity Designer for Business Clients | Logo Designer | Freelance Graphic Designer Specialist | Improvement of…
Kofi Annan

Documentaries about the World’s Most Interesting Individuals, Businesses and Countries. I make videos on Geopolitics…

1 Join online communities

One of the easiest ways to network and build relationships with other brand identity professionals and potential clients is to join online communities where they hang out. There are many platforms and forums where you can find like-minded people, such as LinkedIn, Behance, Dribbble, Reddit, Facebook groups, and Slack channels. You can use these spaces to share your work, ask for feedback, offer advice, and start conversations. Be respectful, helpful, and genuine, and avoid spamming or self-promoting too much.

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Yemmie Olaleye (CMSA?, FTIP?) ?

I help individuals make informed & strategic decisions in the financial market; charts into profitable opportunities. Market Analyst| Coach| Mentor| Thought leader| Futurist CFI: FMVA?| CMSA?| CBCA?| BIDA?| FTIP?| FPWM
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Internet has made networking easy for diverse professionals. You may not need to attend a physical seminar before meeting with others nowadays, joining an online community of like-minds and other professionals in your field. LinkedIn for example is a good place to network and grow.

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Morteza Shafei

Visual Identity Designer for Business Clients | Logo Designer | Freelance Graphic Designer Specialist | Improvement of branding by Creative Design Services
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Now there is less of a design person who is far from social networking space. The Internet has made it easier for human and work relations, and these networks have made us closer to professional customers, so better to show our expertise in these spaces with a continuous and purposeful activity so that we can gain excellent cooperation opportunities. Being on online platforms in addition to earning money enhances your brand identity and personnel.

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Kofi Annan

Documentaries about the World’s Most Interesting Individuals, Businesses and Countries. I make videos on Geopolitics, Business Case Studies and Men Productivity
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These communities can be a great way to share ideas, ask questions, and get feedback. Joining an online community can help you connect with other professionals from all over the world, learn from their experiences, and get feedback on your own work.

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Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
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Construir relacionamentos fortes exige esfor?o e tempo. N?o é algo que possa ser alcan?ado da noite para o dia. Portanto, seja proativo em seus esfor?os de networking. Participe de eventos e conferências, junte-se a organiza??es profissionais e entre em contato com pessoas de sua rede para agendar cafés ou almo?os. Ao ser proativo, você aumentará suas chances de conhecer novas pessoas e construir relacionamentos sólidos com elas.

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Scott Allen

UX & Product Design Leader
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Join ALL the communities. The more diversity within your communities, the greater the feedback. Many individuals find a singular community that provides praise to their work or has a similar background experience. Although the positive reinforcement can provide a needed pick-me-up, it will do you a disservice in providing critical feedback that will help you grow in your profession.

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2 Attend events and workshops

Another way to network and build relationships with other brand identity professionals and potential clients is to attend events and workshops related to your field. These can be online or offline, depending on your location and preferences. You can find events and workshops on websites like Eventbrite, Meetup, Skillshare, or Udemy. You can also look for local or niche events organized by industry associations, design studios, or influencers. These are great opportunities to learn new skills, meet new people, and showcase your expertise.

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Scott Allen

UX & Product Design Leader
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Explore events and workshops that are tangentially related to your profession. There may not be branding meetups, but there might be graphic design or user experience meetups that share a fair amount of overlap. Seek out marketing, advertising, creative, and research-based events and don’t be afraid to ask questions. Most people attending these events have questions too and are happy to answer yours in the hopes you can provide answers to them!

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3 Create and share valuable content

A third way to network and build relationships with other brand identity professionals and potential clients is to create and share valuable content that showcases your knowledge, skills, and personality. You can create content in various formats, such as blog posts, podcasts, videos, newsletters, or social media posts. You can use your content to educate, inspire, entertain, or inform your audience about brand identity topics. You can also use your content to attract and engage potential clients by solving their problems, answering their questions, or showing them how you can help them.

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Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
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Ao conhecer alguém novo, tente pensar em como você pode ajudá-lo. Talvez você possa apresentá-los a alguém de sua rede que possa ajudá-los em um desafio específico, ou você pode compartilhar alguns conselhos ou percep??es que obteve com suas próprias experiências. Ao se concentrar em doar, você construirá uma reputa??o de alguém prestativo e generoso, o que pode levar a novas oportunidades e parcerias no futuro.

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4 Ask for referrals and testimonials

A fourth way to network and build relationships with other brand identity professionals and potential clients is to ask for referrals and testimonials from your existing or past clients, colleagues, or partners. Referrals and testimonials are powerful ways to build trust, credibility, and reputation in your field. They can also help you generate more leads and opportunities for your brand identity services. You can ask for referrals and testimonials by sending a polite email, a survey, or a review request. You can also offer incentives, such as discounts, freebies, or rewards, to encourage referrals and testimonials.

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Scott Allen

UX & Product Design Leader
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Integrate testimonial and referral requests into your deliverable workflow and set the client’s expectations that you’ll be asking for these when the project is complete. It removes a lot of the awkwardness and pressure of asking for these out of the blue when things wrap up. I like to send a short survey to my clients when the project is complete that finishes with a request for a testimonial and reminds the client how much I appreciate any referrals they can provide.

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Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
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N?o tenha medo de pedir a sua lista de contatos por depoimentos, avalia??es e sugest?o de competências. Mas antes disso, você pode ser proativa e deixar espontaneamente depoimentos e avalia??es nas páginas de negócios dos seus colegas. Tenho certeza que vai haver reciprocidade da parte deles.

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5 Follow up and stay in touch

A fifth way to network and build relationships with other brand identity professionals and potential clients is to follow up and stay in touch with them after your initial contact. You don't want to lose the connection or the rapport you have built with them. You can follow up and stay in touch by sending a thank you note, a feedback request, a newsletter, a social media message, or a phone call. You can also use tools like CRM software, email marketing software, or calendar apps to automate and schedule your follow-ups and reminders.

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Diana Petru

Global Employer Branding Community Manager at Wargaming | Ph.D. in Modern History
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Join and actively participate in LinkedIn Groups related to brand identity or design. Engaging in discussions, sharing knowledge, and offering assistance can help foster relationships with professionals in the field.

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Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
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é essencial acompanhar e manter contato com as pessoas que você conhece. Depois de conhecer alguém novo, envie-lhe uma nota de agradecimento ou um e-mail. E n?o tenha medo de acompanhá-los nas semanas e meses seguintes. Ao manter contato, você refor?ará a conex?o que estabeleceu e aumentará as chances de construir um relacionamento forte. Fazer networking e construir relacionamentos s?o habilidades cruciais que podem nos ajudar de muitas maneiras, tanto em nossa vida pessoal quanto profissional. Sendo genuínos, focando em dar, sendo proativos e mantendo contato, podemos construir relacionamentos fortes que durar?o a vida toda.

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6 Be yourself and have fun

A sixth way to network and build relationships with other brand identity professionals and potential clients is to be yourself and have fun. Networking and building relationships are not only about business, but also about human connection. You want to show your personality, your values, and your passion for your work. You also want to enjoy the process and have fun with it. You can be yourself and have fun by being authentic, friendly, curious, and humorous. You can also use icebreakers, games, or stories to make your interactions more engaging and memorable.

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Kofi Annan

Documentaries about the World’s Most Interesting Individuals, Businesses and Countries. I make videos on Geopolitics, Business Case Studies and Men Productivity
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Being genuine and authentic: People can spot a fake from a mile away. Be yourself and let your personality shine through. People will be drawn to you if you're genuine and authentic. Being genuine and authentic can help you build trust and rapport with others.

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Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
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A chave para construir relacionamentos fortes é ser genuíno e autêntico. As pessoas geralmente percebem quando alguém n?o está sendo sincero ou apenas está interessado no que pode obter com o relacionamento. Em vez disso, concentre-se em construir conex?es e amizades genuínas. Isso o ajudará a estabelecer confian?a e respeito, essenciais para construir relacionamentos sólidos.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kofi Annan

Documentaries about the World’s Most Interesting Individuals, Businesses and Countries. I make videos on Geopolitics, Business Case Studies and Men Productivity
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Be a good listener: People are more likely to want to work with you if they feel like you're interested in what they have to say. Actively listen to what others have to say and ask follow-up questions. Be helpful: Offer to help people with their projects or answer their questions. Helping others can show that you're a valuable asset and that you're willing to go the extra mile. Be positive: People are more likely to want to be around you if you're positive and upbeat. Smile, make eye contact, and be enthusiastic. Be persistent: Don't give up if you don't make a connection right away. Keep networking and you'll eventually find the right people for you.

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Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
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Da próxima vez que você for convidado para um evento de networking com a presen?a de profissionais experientes, n?o fique ansiosa. Seja você mesma, seja respeitosa e aproveite o tempo com pessoas que s?o t?o humanas quanto você e eu.

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How do you network and build relationships with other brand identity professionals and potential clients?

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1 Join online communities

2 Attend events and workshops

3 Create and share valuable content

4 Ask for referrals and testimonials

5 Follow up and stay in touch

6 Be yourself and have fun

7 Here’s what else to consider

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