As a realtor, you know that negotiation is a key skill for your success. But negotiation is not only about closing deals with clients and sellers. It is also about communicating your value and expertise to the public and the media. How do you negotiate with the public and media to build your brand? Here are some tips to help you.
Before you engage with the public and the media, you need to know who you are talking to and what they want. Research your target market, their pain points, their goals, and their preferences. Find out what media outlets they consume, what topics they care about, and what tone they respond to. This will help you tailor your message and your approach to suit your audience and their needs.
This is absolutely true, although it is true that people buy from people. They only by from the people that solve their problems. Solving the problem is 100% of the reason you was called. Market research on your target audiences dominating ‘pain point’ paired with media marketing on how to solve that pain point is a recipe for success and lead generation!
Yes, connecting on a personal level and knowing your customers wants and needs are key . Listen to what they are telling you and it will help you get a better understanding of what they truly want .
Never be afraid to say I don't know, it shows humility and gives you a reason to follow up contact with clients no matter the outcome.
The public and the media are not interested in hearing you brag about your achievements or your listings. They want to hear how you can help them solve their problems or achieve their goals. Offer value and insight by sharing useful information, tips, advice, stories, or trends that relate to your niche and your audience. Show your expertise and your personality by providing relevant and engaging content that showcases your knowledge and your passion.
An example I’ve seen here is to share your personal side to connect on a human level. Educate from there so they know you, like you and trust you. This differentiates you from others possibly sharing the same info. Showing up consistently here builds trust
Constantly educate yourself so you can share insight and knowledge to help those in need of your services. Knowing the current market and helping folks through the obstacles can differentiate yourself from others . Be a local expert and resource.
Negotiation is not a one-time event. It is a process of building relationships and trust over time. To negotiate with the public and the media, you need to be consistent, authentic, and respectful. Follow up with your contacts, thank them for their time and attention, and ask for feedback. Be honest, transparent, and ethical in your dealings. Avoid making exaggerated or unrealistic claims, or bad-mouthing your competitors. Be respectful of your audience's opinions, questions, and concerns, and address them professionally.
Be thoughtful when you are negotiating with someone for the first time. It sets the tone for future negotiations. It is good to have positive tension, that builds creativity which in turn creates a win-win.
The public and the media consume information in different ways and through different channels. To reach them effectively, you need to use different channels and formats to communicate your message and your brand. For example, you can use social media, blogs, podcasts, videos, newsletters, webinars, or press releases to share your content. You can also use different formats, such as stories, interviews, case studies, testimonials, or infographics, to make your content more appealing and memorable.
The biggest objection Realtors have, is that they don't have time for this or they are not good with social media. I recommend using a company like socialagentz.com because they create and automatically post daily content and video to the Reators Instagram, Facebook, Linked In and TikTok. We like them because their content is focused only on Real estate and the price is only $49 per month and you get a free 30 day trial period.
One of the best ways to negotiate with the public and the media is to ask for referrals and reviews from your satisfied clients and contacts. Referrals and reviews are powerful forms of social proof that can boost your credibility and reputation. They can also help you generate more leads and exposure for your brand. Ask your clients and contacts to refer you to their friends, family, or colleagues who might need your services. Ask them to write a review or a testimonial for your website, social media, or online platforms. Thank them for their support and reward them for their loyalty.
Negotiating with the public and the media is not easy, but it is essential for building your brand as a realtor. By following these tips, you can improve your negotiation skills and your communication skills, and create a positive and lasting impression on your audience.
Proof your work. Or have someone else do it. When people are considering having you negotiate the purchase and/or sale of their largest asset, details matter. While spelling and grammar errors seem to be more common lately, it doesn't mean that you aren't judged for them.