How do you mix social media with email, web and video?

It's important to understand the role each channel plays in your funnel. It's not about mixing...marketing is not a salad. It's about understanding what role social plays (top of funnel) vs. Email (middle and bottom funnel). There has to be purpose behind what content you choose. As for video, depends...Why video? Are you good at it? If not will you hire? How does adding video enhance your strategy? Each business needs a tailored approach, which is why advice like "do video" or " do email" is pointless- it lacks the specific context of your business. Most marketing advice lacks context. Remember that before taking any "should" advice.

Integrate social media, email, web, and video for a comprehensive marketing strategy. Use social media to engage and build awareness. Email nurtures leads and drives conversions. Integrate social media on your website and share buttons for easy content sharing. Leverage video marketing for high engagement. Cross-promote content across channels. Achieve brand visibility, engagement, and conversions.

?? Understanding your audience is like having a compass in the vast ocean of digital marketing. By knowing their preferences, pain points, and goals, you can chart a course that resonates with them. It’s not just about broadcasting; it’s about connecting. #KnowYourTribe ??

Getting to know your audience is like having Google Maps to reach your location! By understanding their quirks, desires, and dreams, you can target the right hearts and brains! ???? Here's what I do to understand my audience: 1) Starting a conversation with them and asking the right and relevant questions. ????? 2) Stalking people online, reading comment sections, and diving into replies. It's like a bonus round of detective work! ?? 3) Creating interactive surveys or polls to gather insights. 4) Analyzing data collected from the past, research papers, blogs, and marketing insights from experts. 5) Creating customer personas. Know their likes, dislikes, and favourite snacks! Remember, it's not broadcasting; it's connecting! ????

Mixing social media, email, web, and video is like conducting a symphony. Each instrument (platform) plays its part, but the magic happens when they work in harmony. Your website is the grand piano setting the foundation, emails are the violins adding personalized notes, social media is the percussion providing the dynamic rhythm, and video is the bold brass section grabbing attention. But remember, conducting your digital marketing orchestra requires a well-written score (strategy) and fine-tuning to ensure you hit the right notes with your audience. And voila, you're ready for your marketing maestro debut!

Choosing a platform has more to do with where your target audience hangs out than what format you want to share. Educational videos may do better on LinkedIn than tik tok if your target audience is there. Always follow your people.

?? Not every platform is a fit for every brand. It’s like shoes; you need the right pair for the right occasion. Whether it’s the visual appeal of Instagram or the professional network of LinkedIn, pick where your audience hangs out the most. #RightFit ??

Choosing the right social media platforms for your business is like picking the perfect outfit for an occasion—it's all about matching your style and goals! ???? Here's what I have learned about this: 1. Instagram or Pinterest: If you're all about showcasing your products visually, these platforms are your runway. ??? 2. YouTube or TikTok: Want to share educational or entertaining videos? These platforms are your stage! ???? 3. LinkedIn: For building relationships and trust, consider these platforms for your networking events. ???? Whichever platforms you choose, remember to post relevant content with hashtags and always maintain consistency.

Also think about what you can do consistently. So many times people bite off more than they can chew and simply can't keep up with the realities of posting and responding. Remember that social is a conversation between people, not just a brand posting about how cool they are. Have a written out content plan that details what you post, when you post, and how you post to keep you honest.

Having a content strategy is the foundation for valuable content and keeps you on track. If you want to grow your audience you do that by giving them content they can interact with and share. People take in content in different ways- some love video, some love listening, or some love reading. The more variety you put out, the greater reach and inclusion you create.

Content is a great way to showcase your expertise in the industry or vertical you serve. By solving specific problems for your targets in your content, you can earn their trust before even speaking to or engaging with them. This will help you develop brand trust, create a community, and help sales.

Creating valuable content for your audience is like preparing a great meal—it's like satisfying their hunger for knowledge and entertainment! Here's my favourite recipe for creating a content strategy: 1) Keep Variety with Spice: Serve up a diverse menu of blog posts, podcasts, webinars, ebooks, infographics, and case studies to cater to different tastes. 2) Spice up with creativity! Use social media as your dining table—not just a delivery service! Have engaging captions, eye-catching images, sizzling videos, and captivating stories that make your audience hungry for more?????? Remember, it's not just about feeding them information; it's about leaving them craving seconds!

?? Content is the heart of digital marketing. Whether it’s a blog post that answers a burning question or a video that entertains, always aim to add value. It’s like giving a gift; make sure it’s something they’ll cherish. #GiftOfValue ??

One of the most effective ways I've been able to combine LinkedIn and email is to establish the initial relationship on LinkedIn and by providing additional content through posts, comments, and messaging, at some point, given their degree of interest, get the contact off LinkedIn and into my email database so I can control the timing and content.

?? Email is the personal touch in the digital realm. It’s the handwritten letter in an age of instant messages. Use it to build deeper connections, offer exclusive insights, and drive action. But remember, it’s a privilege to be in someone’s inbox. Combining both social reach out and email is next level. #EmailEtiquette ??

?? Video is the storyteller of the digital age. It captures attention, evokes emotion, and drives action. Whether it’s a product demo or a behind-the-scenes look, video brings your brand to life. It’s the window to your brand’s soul. #VisualStorytelling ??

Video is the most engaging format and type of content on any platform, and most platforms are going out of their way to prioritize video content. This means that video content will simply outperform other types of content across platforms. Your content still has to be relevant and engaging, but when you think about creating content, lean toward video first. TL;DR make and post more videos.

Video marketing will surely help you differentiate yourself from all your competition in the market! ??? Here are some key points to keep in mind: Don't just sell your product in your videos; sell the experience and emotions you want your viewers to feel while watching your brand or product in action. ???? Harness the power of storytelling ??? and craft videos that form a deep connection with your audience. You can seamlessly integrate video marketing across your website, social media, or email campaigns, adding a personalized touch to your outreach efforts. ??????

?? Digital marketing is both an art and a science. While creativity sparks engagement, data drives decisions. Regularly check your performance metrics, adjust your strategies, and always be ready to learn and evolve. It’s like steering a ship; adjust your course as needed. #DataDrivenDecisions ??

Digital marketing provides data so make sure you review it. Your content strategy should be built to be flexible and adapt as you learn what works and what does not. Don't be afraid to fail at times, especially if you're new; getting things right can be a hit or miss even for established agencies. And remember to read between the lines on the data, social media has algorithms just like search so you need to constantly refine and optimize based on what users want, not just what you want to put out.

All of the above are good suggestions, but the most powerful way is to be sure and cross-promote. If you're using a social platform, add links to your blog, videos, website, etc. And from each of those locations, add links to your social platform. To make it more effective, add a brief explanation of what is included at the other locations and why it's beneficial for customers to go there. This type of cross-promotion makes it easy for customers to find and visit all of your social platforms and channels.

Above all here, be consistent with your brand across all channels. You're representing something greater than yourself and in order to form lasting and trusted interactions with your audience, they want to know what to expect from your brand.

Here's another important aspect to consider: Consistency is Key: Maintaining a regular and predictable schedule for your video content can help build trust and anticipation among your audience. ????? Consistency not only keeps your audience engaged but also keeps your brand's presence in their minds. ??????