How do you meet customer needs with your value chain?
Your value chain is the set of activities that you perform to create, deliver, and support your products or services to your customers. It includes everything from research and development, to production, to marketing, to after-sales service. By analyzing your value chain, you can identify how to improve your efficiency, quality, differentiation, and customer satisfaction. In this article, you will learn how to meet customer needs with your value chain, using a four-step process.