How do you measure and improve your online marketing skills after completing a course?
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The first step to measure and improve your online marketing skills is to set SMART goals for your online marketing campaigns. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. SMART goals help you define what you want to achieve, how you will measure your progress, and when you will reach your desired outcome. For example, a SMART goal for your email marketing campaign could be: Increase the open rate by 10% in the next 3 months by segmenting the audience and testing different subject lines.
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SMART goals enable individuals to track progress regularly, identify and address obstacles timely, and stay committed to achieving their objectives, which encourages individuals to stay motivated throughout the process. Setting SMART goals is an effective way to take control of not only your business objectives, but one's personal goals in life and strive towards excellence.
The second step to measure and improve your online marketing skills is to track key metrics that align with your SMART goals. Metrics are quantitative indicators that show how well your online marketing campaigns are performing. Depending on your online marketing channel, you may want to track metrics such as traffic, conversions, bounce rate, click-through rate, engagement, retention, and revenue. You can use tools such as Google Analytics, Facebook Insights, or Mailchimp Reports to monitor and analyze your online marketing metrics.
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If you're learning a new skill, the majority of people will not implement it straight away, so be one of the ones that does. By implementing straight away for a sustained period of time (it could be as short as a week but at least a month - or three would build a clearer picture), you will see results in your vanity metrics. Check them out, add some reporting and see the numbers climb as you become one of the few that put their new skills in to ACTION!!!!
The third step to measure and improve your online marketing skills is to test and optimize your online marketing campaigns based on the data you collect from your key metrics. Testing and optimizing means experimenting with different elements of your online marketing campaigns, such as headlines, images, copy, layout, design, call to action, and audience, to see what works best and what needs improvement. You can use tools such as Google Optimize, Unbounce, or Optimizely to run A/B tests, multivariate tests, or split tests on your online marketing campaigns.
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^^^ is the fun part of content creation! Call it testing, call it experimenting or call it - playing with words and images! ????
The fourth step to measure and improve your online marketing skills is to learn from others who are successful in online marketing. Learning from others means following online marketing experts, influencers, blogs, podcasts, courses, webinars, and events that share valuable insights, tips, trends, and best practices in online marketing. You can also join online marketing communities, forums, groups, and networks where you can ask questions, share feedback, and exchange ideas with other online marketers.
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Peers to peer learning is incredibly valuable. I suggest joining a mastermind or an online community to continue to learn and collaborate together.
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When I complete any course, I try to use elements, concepts and every thing that I learnt from the course. If every one do it, the businesses can grow up and be most attractive.
The fifth step to measure and improve your online marketing skills is to update your skills regularly. Online marketing is constantly evolving and changing, so you need to stay on top of the latest developments, tools, techniques, and strategies in online marketing. You can update your skills by taking online courses, certifications, or workshops that cover the latest topics and skills in online marketing. You can also read online marketing books, magazines, newsletters, and reports that keep you informed and inspired.
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Always keep learning. In marketing and especially in social media, changes happen fast. Consuming a lot of content is an easy way to uplevel your skills!
The sixth step to measure and improve your online marketing skills is to reflect and celebrate your achievements and challenges. Reflecting and celebrating means reviewing your online marketing goals, metrics, tests, and learnings, and recognizing what you have accomplished and what you have learned. It also means acknowledging your strengths and weaknesses, and identifying areas for improvement and growth. Finally, it means rewarding yourself and celebrating your online marketing successes with yourself and others.
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One thing we often forget to do is celebrate wins as much as we focus on losses. Celebrating hitting or exceeding your goals can help you build momentum. At the end of the day, it's momentum that's going to keep you innovating and striving to be better.
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How do you know if you are applying what you learned effectively? Marketing analytics—that's how! That's the obvious answer. Quantitative data. Tooting your horn is an improvement in and of itself, if you're not already doing so. As a reward, you'll likely notice an immediate bump in traffic to your profile because people are searching for people who have completed the course. People who know you will be curious what else has changed. Is this not what websites are constantly doing—pining for repeat visitors! However—Qualitative data. Feel-good stuff. Sharing your accomplishments is user-friendly and high-yielding. It's not uncommon for most anyone to receive hundreds of impressions, a dozen or more reactions, and congratulatory messages.
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Network with marketing communities, get certified, read relevant books, attend workshops, and use tools like Hootsuite. Study case studies, develop soft skills, set specific goals, and adapt strategies based on data to improve your skills continually.
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