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How do you match UX goals with content strategy?

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Matching UX goals with content strategy is a key skill for UX writers and designers who want to create engaging and effective digital products. Content strategy is the planning, creation, delivery, and governance of content that supports the user's needs and the business's objectives. UX goals are the desired outcomes and benefits that the user and the business expect from the product. How can you align these two aspects of UX design? Here are some tips to help you.

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Laura Costantino

Writer ?? AI model designer ?? Opinions are my own ??

1 Understand your users

The first step is to research and understand your users, their needs, pain points, motivations, and behaviors. You can use various methods, such as user interviews, surveys, personas, user journeys, and scenarios, to gather insights and empathize with your users. This will help you define the user problems and goals that your product aims to solve and support.

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Volga Butsko

Art Director | Product designer with 15+ years of experience | AI | Gambling | Betting | Marketing | HealthTech | B2C & B2B | Startup | Mobile and Web Apps
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Yes, it's like this! Analyzing your target audience is the first and most important step! The mechanics of collecting feedback on competitors' products works very well. This is how we understand our potential users, their needs, pain points and behavior.

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2 Define your content goals

The next step is to define your content goals, which are the specific and measurable outcomes that your content should achieve for the user and the business. For example, your content goals could be to inform, persuade, educate, entertain, or inspire your users, as well as to increase conversions, retention, loyalty, or satisfaction. You can use tools like SMART goals, OKRs, or KPIs to set and track your content goals.

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Laura Costantino

Writer ?? AI model designer ?? Opinions are my own ??
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Any UX designer can and should focus on user needs. The disconnect happens when UX designers who over-index on visuals underestimate the importance of information as the main tool to plot out what the experience requires in order to fulfill user needs. Having a content designer or UX writer staffed on the team helps UX teams do just that.

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3 Audit and map your content

The third step is to audit and map your content, which means to evaluate and organize your existing and planned content according to your user and content goals. You can use tools like content inventories, content audits, content matrices, or content models to analyze and document your content types, formats, attributes, sources, quality, gaps, and opportunities. This will help you create a content structure and hierarchy that supports your user's tasks and expectations.

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Laura Costantino

Writer ?? AI model designer ?? Opinions are my own ??
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Content audits not only help organize content, categorize it, and find missing gaps in what information may be needed to fulfill your user goals. They also function as a tool to identify patterns and what works and doesn’t work in the user experiences. Once you identify what does work, then you can write principles to define what may work instead.

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4 Write and design your content

The fourth step is to write and design your content, which means to create and present your content in a way that matches your user and content goals. You can use tools like style guides, voice and tone guides, content templates, or design systems to ensure consistency and clarity across your content. You should also follow best practices for UX writing, such as using clear and concise language, addressing the user's needs and emotions, providing feedback and guidance, and creating a coherent and engaging narrative.

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5 Test and optimize your content

The final step is to test and optimize your content, which means to evaluate and improve your content based on user feedback and data. You can use tools like usability testing, user feedback, analytics, or A/B testing to measure and monitor how your content performs against your user and content goals. You should also iterate and update your content based on changing user needs and business objectives.

By following these steps, you can match your UX goals with your content strategy and create a better user experience for your product.

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Laura Costantino

Writer ?? AI model designer ?? Opinions are my own ??
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Testing can help you refine the assumptions you made when auditing your content, cross reference it to your user needs and the principles you have come up with. Then you can reiterate on either or all of them.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you match UX goals with content strategy?

1

2

3

4

5

6

1 Understand your users

2 Define your content goals

3 Audit and map your content

4 Write and design your content

5 Test and optimize your content

6 Here’s what else to consider

User Experience

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How do you match UX goals with content strategy?

1

2

3

4

5

6

1 Understand your users

2 Define your content goals

3 Audit and map your content

4 Write and design your content

5 Test and optimize your content

6 Here’s what else to consider

User Experience

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感谢您的反馈

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