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How do you market and promote your legacy and impact book to reach your ideal readers and clients?

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You have written a legacy and impact book to share your wisdom, insights, and stories with the world. But how do you make sure it reaches your ideal readers and clients? How do you market and promote your book in a way that aligns with your values and vision? In this article, you will learn six tips to help you spread your message and grow your audience as a motivational speaker.

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Gina Balarin (CPM FAMI FCIM)

The CEO’s Voice - lifting leaders on the screen, stage and page | Ghostwriter | Public speaking coach | TEDx speaker |…

1 Know your target market

The first step to marketing and promoting your book is to know who you are writing for and what they need. Who are your ideal readers and clients? What are their goals, challenges, and pain points? How can your book help them solve their problems and achieve their dreams? By understanding your target market, you can craft your book title, subtitle, cover, and description to attract their attention and interest.

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Gina Balarin (CPM FAMI FCIM)

The CEO’s Voice - lifting leaders on the screen, stage and page | Ghostwriter | Public speaking coach | TEDx speaker | Author | Board member
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Who cares? Someone does. Someone cares about what you have to say because hearing from you could change their lives. Many writers write because they feel compelled to do so. Or because they have a great idea. Or just because they want to be able to call themselves an author. But great writers write with a little person in their head. That little person is Mr/Mrs/Ms/X Ideal Persona. Talk to this little person when you're writing. Then speak to them, again, when you're doing your marketing. Use your Ideal Persona as your guiding light and you'll keep on track. You may even sell more copies in the end.

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2 Create a book website

A book website is a powerful tool to showcase your book and your brand as a motivational speaker. It can include your book summary, testimonials, reviews, author bio, media kit, contact details, and links to buy your book. You can also use your book website to collect email leads, offer free bonuses, and invite people to join your community. A book website can help you build credibility, visibility, and authority in your niche.

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3 Leverage social media

Social media is a great way to connect with your potential readers and clients and share your book content. You can use platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube to post snippets, quotes, videos, stories, and live sessions related to your book. You can also engage with your followers, answer their questions, and invite them to share their feedback and experiences. Social media can help you create buzz, awareness, and engagement around your book.

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4 Start a podcast or a blog

A podcast or a blog is another way to showcase your expertise and value as a motivational speaker and a book author. You can use these mediums to share your book insights, tips, stories, and lessons with your audience. You can also interview other experts, influencers, or successful clients in your field and ask them to promote your book to their networks. A podcast or a blog can help you establish trust, rapport, and loyalty with your listeners and readers.

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5 Launch a virtual book tour

A virtual book tour is a series of online events where you promote your book to different audiences and platforms. You can partner with other authors, speakers, coaches, podcasters, bloggers, or media outlets in your niche and offer to deliver value to their audiences in exchange for featuring your book. You can also host your own webinars, workshops, or masterclasses where you teach your book concepts and invite people to buy your book. A virtual book tour can help you reach new markets, generate leads, and increase sales.

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6 Ask for referrals and reviews

One of the most effective ways to market and promote your book is to ask for referrals and reviews from your existing readers and clients. Referrals and reviews are powerful social proof that can influence other people's decisions and actions. You can ask your readers and clients to recommend your book to their friends, family, colleagues, or networks. You can also ask them to leave honest reviews on Amazon, Goodreads, or other platforms. Referrals and reviews can help you boost your reputation, visibility, and credibility.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Wendy Keller

Helping people with great ideas reach their audiences effectively
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Above all, before you sit down and write a whole book, consider this as one of the most important business marketing decisions you will ever make in your entire career. Consider carefully what other books exist and how to make yours better; write a fabulous proposal and shop it to literary agents like us; and while the proposal is being shopped and hopefully sold to a publisher, NOW take time to write your book. As someone who has literally helped hundreds of speakers sell their books to top publishers, it is vital that you don't confuse typing a book with creating a viable sales instrument that will raise your speaking fees, sell copies, improve your brand and further your contact list.

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Melissa G Wilson

Helping Thought Leaders Write, Publish, Launch, and Market their Books | Publishing Innovator and Book Creation Coach | Ask About Our Unique Marketing Support Circles
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I would start early to develop a sizable launch team. I had the honor of being chosen to be on Seth Godin’s launch team in 2008. Seth chose 70 people out of the 3 million followers he had a that time. His first few books sold thousands upon thousands of copies. It was like getting an MBA in book launches. What is the number one thing I learned? Launches benefit most when an author focuses on building a network of supporters early on prior to his or her book launch. I’ve also tested many options around building author launch teams. Last year I started an authors’ networking group that has met for a year now in zoom calls every other Thursday morning. It took some time for the group to flourish but now it’s working extremely well.

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Aaron Knipp

Cicospace: The Leading Content House For Keynote Speakers. Entrepreneur Magazine Leadership Network.
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This is under the Motivational Speaking category so assuming that the author is also a speaker. Include your book within your speaking fee... 1: Brings way more value and is a phenomenal tie breaker when you are being considered with other speakers. 2: Corporations have budget buckets. If they can't justify spending xyz on your fee alone, I bet they can pull some from another bucket that would justify books for the audience. 3: Give author copy prices giving everyone in the crowd a book. 500 people in a crowd, 500 new friends reading your book.

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How do you market and promote your legacy and impact book to reach your ideal readers and clients?

1

2

3

4

5

6

7

1 Know your target market

2 Create a book website

3 Leverage social media

4 Start a podcast or a blog

5 Launch a virtual book tour

6 Ask for referrals and reviews

7 Here’s what else to consider

Motivational Speaking

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How do you market and promote your legacy and impact book to reach your ideal readers and clients?

1

2

3

4

5

6

7

1 Know your target market

2 Create a book website

3 Leverage social media

4 Start a podcast or a blog

5 Launch a virtual book tour

6 Ask for referrals and reviews

7 Here’s what else to consider

Motivational Speaking

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