How do you manage influencer expectations when faced with unexpected changes in the campaign timeline?

When project timelines shift, it's crucial to engage with your network of influencers with clarity and promptness. Open communication is the cornerstone of trust and collaboration. By explaining the reasons for changes in plans, you demonstrate respect for the commitments and contributions of your influencers. This approach not only maintains trust but also empowers influencers to realign their strategies with minimal disruption, ensuring a continued strong engagement with their audience. Timely and transparent communication can transform challenges into opportunities for growth and strengthened partnerships.

Imagine this: your influencer campaign is set to launch tomorrow, but a shipping delay means the products won’t arrive for another week. Instead of letting this setback derail your campaign, turn it into an opportunity. Contact the influencer and suggest they create a “sneak peek” video sharing their excitement and anticipation for the product’s arrival. They can engage their audience with questions like, “What do you think the product is?” or “How would you use it first?” This keeps the influencer active and builds hype, turning a delay into a buzz-worthy teaser that amplifies the eventual launch.

As an airline, we often have to implement content pauses across paid and social. We extend this to influencers to protect them from negative sentiment, or a tone deaf piece of creative. As it applies to organic content, we keep communication open and work around their availability for a reschedule. As it applies to paid social, we keep influencers updated on content pauses and update them once their content resumes. In general, our partners trust we honor our paid usage terms, but we do our best to track paid flighting for their reference.

Influencers should be a part of the conversation as they are loaning their brand to you. If there's a change in timeline, ensure its communicated well. They will work with you in that.

Eu diria que gerenciar expectativas dos criadores é um ponto crucial na gest?o de influência. Algumas dicas importantes que uso com meu time : 1. Nunca pedir cota??o antes de ter feito a etapa de matching e valida??o com cliente, prefira usar estimativas de valores baseados no mercado e apenas seguir para cota??o e negocia??o, uma vez já aprovado o nome com o cliente. Se a mudan?a da campanha acontecer após a contrata??o, ai sim o primeiro passo é alinhar o mais rapidamente possível com o creator, de forma transparente, dando as raz?es do cliente para a mudan?a. Quanto mais engajado na situa??o o creators estiver, melhor fluirá a cocria??o da solu??o.

When campaign timelines change unexpectedly, it's important to adjust the influencer's contract to ensure a smooth collaboration. For example, renegotiating payment terms, such as adjusting the payment schedule when the campaign is delayed. This could involve changing from paying the influencer 50% upfront and 50% upon completion to paying 25% upfront, 25% at the midpoint, and 50% upon completion. Additionally, updating deadlines and schedules, reassessing the scope of work, adding flexibility clauses, ensuring clear communication, and documenting all changes are essential to fostering a positive and collaborative relationship with your influencers. I hope this helps.

Contracts with influencers should ideally reflect the flexibility that is needed along the way. Campaigns are very likely to be optimized, for several reasons, so it could be wise to anticipate this right from the moment influencers are involved.

When campaign timelines change unexpectedly, promptly adjust contractual agreements with influencers to reflect new deadlines and deliverables, potentially including compensation adjustments. Ensuring the contract accounts for the influencer's schedule and commitments helps maintain fairness and clarity, preventing misunderstandings and setting transparent expectations for both parties.

When unexpected changes arise, step up with extra support. Whether it’s offering fresh resources or being available for a quick chat, showing you're there for the influencer makes them feel valued and keeps the campaign momentum strong.

When unexpected changes affect campaign timelines, actively support your influencers by providing additional creative assets, content, or availability for discussions. This approach helps maintain their motivation and ensures they have the necessary resources to effectively promote your brand, reinforcing their value and fostering a strong, collaborative relationship.

Remember, the influencer's content calendar and posting schedule is just as important as the brand's one. So make sure to consult with the influencer and take into consideration their scheduling challenges or obligations too when changing a previously agreed campaign timeline.

Entenda que cada mudan?a, pode ser uma nova negocia??o. Logo, as mesmas técnicas devem ser utilizadas, sendo a principal delas na minha opini?o, a etapa de ouvir e entender as demandas e necessidades do outro lado. E depois disso a etapa de cocriar uma solu??o viável para ambas as partes, flexibilizando entregas, prazos e apoiando no que for possível. Nessa etapa de cocria??o, é muito importante abrir o leque de op??es, podendo avaliar as redes de entrega, os formatos e até mesmo o cronograma.

Being flexible is crucial when managing influencer expectations during unexpected timeline changes. Stay open to adjustments, whether it’s rescheduling content or tweaking strategies. This flexibility shows your commitment to collaboration and helps maintain a strong, cooperative relationship with the influencer.

Maintain regular communication with influencers, providing updates as soon as new information emerges. Even without changes, consistent check-ins reassure them of their importance in the campaign and keep everyone aligned on progress and expectations. This approach helps sustain a positive and collaborative relationship.