How do you manage fake reviews and protect your app's reputation?

Yes correct! These are some tips and would like to add some points: 1. Verifying the profile or email can be helpful 2. For some comments we can try to respond if it’s fake and explain that sorry we couldn’t buy that point and explain more about that concern. I noticed this with many reviews and this gave a holistic understanding and I was meticulously reading the remaining comments without trusting blindly.

Transparency is key to app quality. In your release notes, share a story about challenges, problems, fixes, and what's next. Avoid the mundane 'Improvements and bug fixes'.

Tracking fake reviews is a resource intensive exercise. In my opinion, it is worthwhile to focus on encouraging users to write genuine reviews which would overshadow the fake reviews over time. 1. Ask the users to review by placing the prompt at the right place. A common way to do this is to place the prompt right after the AHA moment. Say if most users become highly engaged after starting the subscription, that is the right place to prompt the users to review on the app store. 2. Request the users with appealing and well-crafted prompts in the communication channels like email. It is also important to contextualise the prompt. 3. If you have a sales channel, nothing can beat human interaction in enabling the users to take the action.

You recently released an app with some new features, instead of increasing the engagement, consumers have started to uninstall the app. This can be deduced from any app monitoring tool. Review,why there was sudden uninstallation. Roll back the feature as soon as possible. Before any major release, consider doing Beta testing. Do phase release of the app in the App store to minimize these kinds of risk.

Leverage other avenues to encourage customers to review. In a nutshell, focus on improving your experience so that customers are delighted to rate and review your app. The rating and review process is usually relative, and customers who like the brand and experience tend to rate the app higher.

It is important to not let such competitor activities overwhelm and take the morale down of the teams. Remember that fake reviews are not a reflection of your work or your product. They are often written by people who have an agenda or who are simply trying to be hurtful. So, 1. Focus on the positive reviews. These are the ones that are most likely to be accurate and helpful. 2. Respond to fake reviews in a calm and professional manner. Do not let them get to you. 3. Keep on doing the good work on your product and marketing. Those will sustain, not these temporary lows.