How do you manage content gaps in your ecosystem?

It's important to remember that people might not necessarily be leaving your funnel because there's a in your content. It could just be that the content you already have sucks. You need to determine which it is.

Content gaps come in two forms: macro and micro. On a macro scale, organizations grapple with The Total Content Experience (TCE), encompassing various content types used throughout the customer journey. Functional silos often hinder TCE management. Few companies have a comprehensive content planning management system that automatically maps content, identifying gaps, duplication, and obsolete material through a macro journey map. On a micro scale, content gaps are discovered via micro-journey mapping, aligning tasks with content components. These maps can be dynamically generated from persistent records with Engineering team collaboration, eliminating manual visual boards like Miro.

There are primarily two ways to audit content gap of your website. Content gap is a something which includes the topics/keywords on which your website doesn't has any content but should have. - Analyse your website against your competitor's in Ahrefs/Semrush/Any other tool for content gap/keyword gap analysis. - Manually read through your blog's comments and analyse them to find out whether your readers are asking you for some content which isn't already published.

Create categories and tag your content. Use a searchable system to tag content - it doesn't have to be complicated. For example, tagging vertical sectors, target audience, and funnel stage helps planning goals to serve the right content to the right audience at the right time. A tagging system also helps identify where content is needed to fill gaps or point out redundant content.

The best way to analyse user needs is to go through the comments/feedback you recieve for potential topics/subtopics on which they want a content from you. Another time-tested way is to analyse the kind of Content your competitor's are creating on both web and YouTube, these tooics/keywords are something that your site visitor's are looking for. Create content around these topics if they have significant search volume.

Content strategy isn't just a spreadsheet containing a schedule of the blogs that you are planning to publish, but it is rather a whole vision of SEO success via content development. -Analyse and finalise some set of informational and transactional keywords which makes sense to be targeted given your site's authority and relevance of the niche. -Break such keywords into sub-keywords with significant volume and define a topic cluster with the main keyword being the pillar page. -Create content around such topic clusters to establish authority. -Create backlinks as well for such content pages. Measure the success of these pages and optimise them accordingly and at regular time interval.