One of the main sources of resistance to digital transformation is the lack of involvement and feedback from the users of the tools. Whether they are your employees, customers, or partners, you need to understand their needs, preferences, and pain points. You can do this by conducting surveys, interviews, focus groups, or workshops. You can also involve them in testing, piloting, or co-creating the tools. By doing this, you can ensure that the tools are user-friendly, relevant, and valuable. You can also build trust and loyalty among your users and make them feel valued and heard.