How do you make your social media messages relevant to stakeholders?

Conhecer os stakeholders é chave para relevancia nas redes sociais. Identifique seus interesses, preocupa??es e linguagem. Adapte suas mensagens para ressoar com suas expectativas. Mostre autenticidade, promova diálogos e ajuste sua estratégia conforme o feedback. Ao entender suas audiências, suas mensagens se tornam mais impactantes, fortalecendo conex?es e construindo relacionamentos duradouros.

Social media inherently is a space to digest things quickly- be short down to the point and that’s half of the work done! Keep in mind what’s the question you’re answering and be concise.

I agree and would also add that it is important to define your objectives so that you ensure that they align with your values as an individual or organisation. These values should be one of the first things that are picked up by your audience on social media.

It is important to research how best to communicate to audiences on different platforms. For example, platforms such as Instagram and TikTok require more visual and video inclined content. On the other hand, a platform like LinkedIn is a platform where individuals can position themselves as thought leaders in their specific industry through newsletters and long written content. Audiences on LinkedIn are more inclined to reading so it would require well written and researched content.

Each platform has different tools that can be used to send the same message. Instagram allows users to craft stories and reels utilizing a suite of different stickers, GIFs, audio options, transitions, etc. In choosing your channels, you should be aware of what type of content is being promoted by the platform. For example, Instagram, at the time of this contribution, is pushing reels and stories. I may have the same message as I used on Facebook or X (Twitter), but the challenge is communicating it using reels or stories on Instagram.

The more visually appealing the message is, the more likely it is to be engaged with. Despite how relevant the message is to your audience, you must make them stop scrolling to read your post. For example, if you have a big announcement in the copy of your message, the first line of the post could be "?? Big Announcement ??" to catch the eye when a user is scrolling. The emoji used in your copy should be relevant to the post's subject.

Consistent monitoring of post metrics will help you determine what types of messaging or media work best. In my experience, social media posts using link previews always fall short regarding reach, impressions, and engagement. What has worked well for me is always using an image or .mp4 file for the post, and placing the link in the copy of the post with an engaging call-to-action such as "learn more ?? (link here)." When engaging stakeholders in the comments, make sure your language is conversational, not robotic. The last thing you want to do is come across as if the response was copied from a list of automatic replies.

Interact with stakeholders is key for a successful social media strategy. It involves active communication, discussion, and relationship-building. Here are some ways to effectively engage and interact with your stakeholders: 1. Respond to Comments: This shows your stakeholders that you value their input and are willing to engage with them. 2. Ask for Feedback: Inviting stakeholders to share their thoughts on specific topics or issues shows that you value their opinions. 3. Join Discussions: Participate in relevant discussions or threads on social media. Your insights can contribute to the conversation and foster engagement. 4. Acknowledge Stakeholders: This not only promotes the stakeholder, but can also nurture your relationship with them.

One way to make social media messages relevant to stakeholders is by tailoring content to address their specific interests, concerns, or needs. An excellent example of this approach comes from Nike, particularly in their engagement with various stakeholders, including athletes, fitness enthusiasts, and social activists.