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How do you make your social media content sound like you?

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Social media is a powerful tool to connect with your audience, build your brand, and grow your business. But how do you make sure that your social media content reflects your personality, values, and voice? How do you make your social media content sound like you? In this article, we'll share some tips and best practices to help you create authentic and engaging social media content that resonates with your followers and customers.

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Behnam Zarkesh

Content Creator | Write & Design | Social Media | "Good content is beautiful, but great content inspires"
Katie Gillingham

Freelance Copywriter & Fine Artist
Sanchi Aneja

Marketing & Communications Expert | Storyteller | Brand Strategist | Creative Innovator | Visionary

1 Know your audience

The first step to making your social media content sound like you is to know who you are talking to. Who are your ideal customers, fans, or supporters? What are their needs, pain points, interests, and goals? How do they communicate, what tone and language do they use, and what platforms do they prefer? By understanding your audience, you can tailor your content to their expectations, preferences, and behaviors, and show them that you care about them and their problems.

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2 Define your brand voice

The next step is to define your brand voice , which is the way you express your brand personality, values, and message through your content. Your brand voice should be consistent, distinctive, and aligned with your goals and mission. To define your brand voice, you can start by brainstorming some adjectives that describe your brand, such as friendly, professional, humorous, or authoritative. Then, you can create a brand voice chart that outlines how you use these adjectives in different scenarios, such as when you educate, entertain, inspire, or persuade your audience.

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Behnam Zarkesh

Content Creator | Write & Design | Social Media | "Good content is beautiful, but great content inspires"
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?? authenticity is a powerful way to build trust and rapport with your audience. People are drawn to individuals and brands that are real and relatable. Embrace your uniqueness and let it shine through in your social media content.

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Khyati Sethi

Social Media Manager for B2B Tech Companies: Organic and Community focused content with an Expertise in Short Form Video | Generated 15M+ views across Instagram, LinkedIn & Threads
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Talk like you’re having a conversation with your friend. Not friends, but one friend. So have a one-on-one with your audience in exactly that manner. The biggest tip I use when I edit content for social media is: If it doesn’t sound like something I’d say to my friend in person, I won’t be writing it.

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3 Use your own words

One of the easiest ways to make your social media content sound like you is to use your own words, rather than copying or mimicking someone else's style or tone. Think about how you would talk to your audience in person, and try to capture that in your writing. Use simple, clear, and conversational language, and avoid jargon, slang, or clichés that might confuse or alienate your audience. You can also use storytelling, anecdotes, metaphors, or examples to make your content more relatable and memorable.

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Nycole Hampton

Integrated Brand, Content, Social Media + Influencer Marketing Leader | Speaker | Adjunct Professor
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ALWAYS just be you - don't overthink it. If you are yourself, people will be able to feel your authenticity in the words and your personality will shine through. Speak about what you know and what you're actively taking part in all the time. There are so many "thought leaders" who haven't actively been in the work in a long time. So when those people write it doesn't sound like the things they are most confident in because they are ultimately reshaping things they've read into their own postings. Long story short, just be you and confidently share the things you know can add to the industry and help others.

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4 Add some personality

Another way to make your social media content sound like you is to add some personality to your content, such as humor, emotion, opinion, or passion. This can help you stand out from the crowd, create a connection with your audience, and show your human side. However, be careful not to overdo it or go off-brand, as this might damage your credibility or reputation. You can also use emojis, gifs, memes, or images to add some flair and fun to your content, but make sure they are relevant, appropriate, and consistent with your brand voice.

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Sanchi Aneja

Marketing & Communications Expert | Storyteller | Brand Strategist | Creative Innovator | Visionary
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The best way to add your personality to your social media content is by expressing your definite perspective. Don't write what you think others would like to read; instead, write about how you feel regarding any topic or situation. I understand this might sound a bit contradictory, especially since we are often told to write about topics our audience would like to read. However, even when doing so, I encourage you to share your personal opinion on the topic rather than reiterating what's already on the internet, regardless of others' opinions. Just be yourself and let your authentic voice shine through.

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5 Engage with your audience

Finally, to make your social media content sound like you, you need to engage with your audience , not just broadcast to them. Social media is a two-way street, and you need to listen, respond, and interact with your followers and customers. You can ask questions, solicit feedback, start conversations, join discussions, share user-generated content, or thank your fans for their support. By engaging with your audience, you can build trust, loyalty, and community, and show them that you value their opinions and insights.

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Khyati Sethi

Social Media Manager for B2B Tech Companies: Organic and Community focused content with an Expertise in Short Form Video | Generated 15M+ views across Instagram, LinkedIn & Threads
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Be more social on social media. As simple as that sounds, it works. Stop thinking of LinkedIn as a platform where you’d only update your resume and apply for jobs. In 2023, it’s SO much more than that. And engagement lies at the heart of it. Building authentic relationships with people in your community is the way to succeed.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Katie Gillingham

Freelance Copywriter & Fine Artist
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One simple and vastly overlooked practical tip that I use ALL the time as a copywriter: read what you've written aloud. Not only will it help pick up mistakes, it's much easier to hear how the tone of voice might come across to your audience. You might *think* your post sounds light hearted and funny as that's what you intended it to be, but a quick read aloud can make you think "Oh no, that could be taken as quite condescending!" and inspire a hasty rewrite.

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How do you make your social media content sound like you?

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1 Know your audience

2 Define your brand voice

3 Use your own words

4 Add some personality

5 Engage with your audience

6 Here’s what else to consider

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