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How do you make your Product R&D process more agile?

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Product R&D is a complex and creative process that involves generating, testing, and refining ideas for new or improved products. However, it can also be slow, costly, and risky if you don't have a clear and flexible framework to guide your decisions and actions. That's why many product teams adopt agile methods to make their R&D process more efficient, responsive, and collaborative. Agile R&D is based on the principles of delivering value to customers, embracing change, and learning from feedback. In this article, you'll learn how to make your product R&D process more agile by following six steps.

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Ralf Klaassen

Enabling Industrial OEM across the Globe with Manufacturing, Development, and Supply Chain Solutions. | Faster Delivery…

1 Define your vision

The first step to make your product R&D process more agile is to define your vision for the product. This means identifying the problem you want to solve, the value you want to deliver, and the goals you want to achieve. Your vision should be clear, concise, and compelling, and it should align with your business strategy and customer needs. You can use tools like vision statements, value propositions, or lean canvases to articulate your vision and communicate it to your stakeholders.

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Majd Alzghoul

Senior Technical Product Manager
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Determining a clear product vision helps prioritize efforts, reduce risks, and serves as a communication tool. It's crucial for long-term planning and adaptability.

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David Thyen

Director of Production and Process improvement bei Ziemer Chodelka Diamond Technologies
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One should consider that agile work in projects also depends on the team composition and organizational culture. Not all projects can be led in an agile manner, as regulations may not allow it. Time and resource management can be a challenge. Project completion may be extended due to the flexibility in agile work.

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2 Plan your roadmap

The second step to make your product R&D process more agile is to plan your roadmap for the product. This means breaking down your vision into smaller and manageable chunks of work, called epics or features, that represent the main functionality or benefits of the product. Your roadmap should prioritize the most important and valuable epics or features, and indicate the estimated time and resources required to complete them. You can use tools like roadmapping software, Gantt charts, or story maps to create and visualize your roadmap and track your progress.

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Majd Alzghoul

Senior Technical Product Manager
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As a product manager, I typically engage in brainstorming sessions with stakeholders, clients, and the product team. Following these discussions, we prioritize epics by assessing their value versus the effort required. We then establish both short-term and long-term timelines for these initiatives.

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3 Execute your sprints

The third step to make your product R&D process more agile is to execute your sprints for the product. This means delivering working and usable increments of the product, called iterations or releases, in short and fixed periods of time, called sprints or cycles. Your sprints should follow the agile cycle of planning, designing, developing, testing, and reviewing, and involve frequent and regular feedback from your customers and stakeholders. You can use tools like agile software, scrum boards, or kanban boards to manage and coordinate your sprints and tasks.

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Ralf Klaassen

Enabling Industrial OEM across the Globe with Manufacturing, Development, and Supply Chain Solutions. | Faster Delivery | Better Price | Higher Quality |
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In essence, sprints are the heartbeat of the agile process. By delivering regular, working increments of the product, teams can pivot based on customer feedback, ensuring that the end product meets user needs. Tools like agile software, scrum boards, or kanban boards are crucial in visualizing progress, keeping the team on track, and fostering a culture of transparency and collaboration. Remember, agility is not just about speed but also adaptability and customer-centricity. Regular feedback loops during sprints ensure we are always headed in the right direction.

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Majd Alzghoul

Senior Technical Product Manager
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Having the product team ahead of the development team by two sprints can enhance preparation, clarity, and backlog refinement. However, it should be used carefully, as it may reduce adaptability and introduce planning overhead. The balance should be struck based on the organization's specific needs.

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4 Validate your assumptions

The fourth step to make your product R&D process more agile is to validate your assumptions for the product. This means testing and measuring the outcomes and impacts of your iterations or releases, and comparing them to your expectations and hypotheses. Your assumptions should be based on data, evidence, and research, and they should be specific, measurable, achievable, relevant, and time-bound. You can use tools like experiments, surveys, interviews, or analytics to validate your assumptions and collect feedback.

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5 Learn from your results

The fifth step to make your product R&D process more agile is to learn from your results for the product. This means analyzing and interpreting the data and feedback from your validation, and identifying the strengths, weaknesses, opportunities, and threats of your iterations or releases. Your results should inform your decisions and actions, and help you improve your product and process. You can use tools like retrospectives, reports, or dashboards to learn from your results and share your insights.

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6 Adapt to your changes

The sixth and final step to make your product R&D process more agile is to adapt to your changes for the product. This means adjusting and updating your vision, roadmap, sprints, assumptions, and results based on the feedback and learning from your validation, and responding to the changing needs and preferences of your customers and stakeholders. Your changes should be timely, relevant, and valuable, and they should enhance your product and process. You can use tools like pivot, persevere, or kill to adapt to your changes and optimize your R&D.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you make your Product R&D process more agile?

1

2

3

4

5

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7

1 Define your vision

2 Plan your roadmap

3 Execute your sprints

4 Validate your assumptions

5 Learn from your results

6 Adapt to your changes

7 Here’s what else to consider

Product R&D

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How do you make your Product R&D process more agile?

1

2

3

4

5

6

7

1 Define your vision

2 Plan your roadmap

3 Execute your sprints

4 Validate your assumptions

5 Learn from your results

6 Adapt to your changes

7 Here’s what else to consider

Product R&D

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