How do you make your landing pages convert better?

1 Use relevant keywords

Keywords are the words and phrases that users type into search engines to find what they are looking for. They are also the words and phrases that search engines use to rank and display web pages. Therefore, you need to use relevant keywords on your landing pages to match the search intent and the ad copy of your campaign. This will help you attract qualified traffic, improve your quality score, and increase your conversion rate. To find relevant keywords, you can use tools like Google Keyword Planner, SEMrush, or Ahrefs.

2 Write compelling headlines and subheadings

Headlines and subheadings are the first things that visitors see on your landing pages. They need to capture their attention, communicate your value proposition, and motivate them to read on. A good headline should be clear, concise, and specific. It should also include your main keyword and a benefit or a pain point. A good subheading should support and expand on your headline, and also include a secondary keyword or a call to action.

3 Optimize your images and videos

Images and videos are powerful visual elements that can enhance your landing pages and make them more engaging and persuasive. They can also help you illustrate your product or service, showcase your testimonials, or demonstrate your results. However, you need to optimize your images and videos for speed, size, and relevance. You can use tools like TinyPNG, Compress JPEG, or Cloudinary to reduce the file size of your images and videos. You can also use alt tags, title tags, and captions to describe your images and videos for search engines and users.

4 Simplify your forms and buttons

Forms and buttons are the main conversion elements on your landing pages. They are where you ask your visitors to provide their information or take action. Therefore, you need to simplify your forms and buttons to make them easy and appealing to fill out and click. You can do this by reducing the number of fields, using clear labels, adding placeholder text, and using auto-fill features. You can also use contrasting colors, catchy text, and directional cues for your buttons.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?