How do you make your body copy engaging?

2 Write with personality and emotion

Another way to make your body copy engaging is to write with personality and emotion. Your readers are human beings, not robots. They want to connect with you, not just consume information. So don't be afraid to show some character, humor, or passion in your copy. Use words that evoke feelings, stories that illustrate benefits, and metaphors that create images. Write as if you were talking to a friend, not a stranger. Use a conversational tone, contractions, and colloquialisms. Make your copy sound like you, not like everyone else.

3 Use the AIDA formula

A third way to make your body copy engaging is to use the AIDA formula. This classic copywriting framework helps structure your copy in a logical and persuasive way, by grabbing readers' attention with a headline that sparks curiosity, promises a benefit, or addresses a problem; keeping their interest with an introduction that hooks them, explains why they should care, and previews what's to come; building their desire with body copy that shows the value of your offer, the proof of your claims, and the solutions to their pain points; and prompting their action with a conclusion that summarizes your offer, creates urgency, and gives a clear call to action.

4 Use formatting and design

Formatting and design are not just cosmetic elements; they can also enhance the readability, clarity, and appeal of your copy. To make your body copy engaging, consider using headings and subheadings to organize your content into sections and highlight key messages. Additionally, you can use bullet points or numbered lists to break down complex or lengthy information into more manageable pieces. Furthermore, bold, italics, and underline can be used to emphasize important words or phrases. Finally, images, graphics, videos, colors, fonts, and spacing can all be used to create contrast, harmony, and hierarchy.

5 Edit and proofread

Editing and proofreading are essential steps to ensure that your body copy is clear, concise, and error-free. When editing, you should check for content, structure, and style; making sure that your copy is relevant, coherent, and consistent. When proofreading, it’s important to check for grammar, spelling, and punctuation; ensuring that your copy is accurate, professional, and polished. To help you with this process, here are some tips: read your copy aloud to catch any awkward or unclear sentences; use tools like Grammarly, Hemingway, or ProWritingAid to check for errors; ask someone else to read your copy and give feedback; and leave some time between writing and editing to gain distance and perspective.