How do you leverage your network and partnerships to expand your reach and visibility?

I have found it useful to use the 7 P's to ask pertainent questions when seeking out new clients. -products -people -positioning -plans -power -processes -purpose Its a quick set of questions to find out about them. I also do a bit of market research.

I would also add another P in "Positive" when seeking out new clients. For any seller engaging a buyer or client - look for one that gives you positivity. It adds so much more excitement and joy so that it doesn't feel onerous or daunting. Nowadays, you can get a 'vibe' about someone from their online presence and the content that they post. Let's be real, no one likes to work with jerks. So, if positivity can be established early on, it won't even feel like work, rather, a positive collaboration and partnership.

Focus on the platforms where your customers are active and interested in what you have to say. It may be tempting to be everywhere, all at once, but it's an easy way to burn out and waste energy on platforms that will never convert for your business. And it goes without saying that if LinkedIn is a primary platform, it's essential to build the foundation of your strategy on a great profile that is written with your customer in mind.

Post value add content consistently. Overtime you will start to attract new followers who are interested in your product or service.

One of the ways I have found useful is partnering and networking with the local Chamber of Commerce. They have an insight on new companies coming into the area, they offer networking events and other events to showcase my business.

I think you cannot over communicate. You must let you clients know where you are at with anything they need. but if they are busy you must respect their time.