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How do you know if your social media and SEO are competitive?

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Social media and SEO are two essential components of any digital marketing strategy. They can help you reach and engage your target audience, drive traffic to your website, and boost your online reputation. But how do you know if your social media and SEO efforts are competitive and effective? How do you measure and compare your performance with your peers and competitors? In this article, we will show you some key metrics and tools that can help you answer these questions and improve your social media and SEO results.

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Max Mohr

CEO - Gig Strategic - Level Up Your Digital Marketing
Shahmurad Jafri

SEO Executive @ ABTACH (Intersys) | MBA in Marketing | Bachelors in Computer Science (BSCS) | SZABIST |
Raja Bothra

SEO Expert | Digital Growth Strategist | Passionate about Organic Growth and Content Strategy

1 Why social media and SEO matter

Social media and SEO are closely related and interdependent. Social media can help you improve your SEO by generating social signals, such as likes, shares, comments, and clicks, that indicate the relevance and popularity of your content. These signals can influence your ranking on search engines, as well as your visibility and authority. SEO can help you optimize your social media by ensuring that your content is relevant, engaging, and easy to find for your audience. By using keywords, tags, titles, descriptions, and links, you can make your social media posts more searchable and clickable.

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Shahmurad Jafri

SEO Executive @ ABTACH (Intersys) | MBA in Marketing | Bachelors in Computer Science (BSCS) | SZABIST |
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True, Social Signals can help a lot in google ranking. They are the major part of google ranking factors. Share your links on different social media platforms to get social signals.

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Raja Bothra

SEO Expert | Digital Growth Strategist | Passionate about Organic Growth and Content Strategy
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Social media and SEO are intricately linked. Social media generates valuable social signals (likes, shares, comments) that indicate content relevance and popularity, impacting search engine rankings, visibility, and authority. SEO, on the other hand, can optimize your social media strategy. By using keywords, tags, titles, and shareable links, you can enhance your social content's discoverability and engagement. In essence, a synergy between social media and SEO is essential for a successful online presence.

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2 How to measure social media and SEO

To measure your social media and SEO performance, you need to track and analyze some key metrics that reflect your goals and objectives. For example, if your goal is to increase brand awareness, you might want to measure metrics such as impressions, reach, followers, mentions, and sentiment. If your goal is to generate leads or sales, you might want to measure metrics such as clicks, conversions, revenue, and ROI. You can use various tools and platforms, such as Google Analytics, Facebook Insights, Twitter Analytics, or SEMrush, to collect and visualize these metrics.

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Raja Bothra

SEO Expert | Digital Growth Strategist | Passionate about Organic Growth and Content Strategy
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To effectively measure your social media and SEO performance, focus on key metrics aligned with your objectives. For boosting brand awareness, track metrics like impressions, reach, followers, mentions, and sentiment. If lead generation and sales are your goals, monitor metrics such as clicks, conversions, revenue, and ROI. Utilize tools like Google Analytics, Facebook Insights, Twitter Analytics, or SEMrush to gather and visualize these crucial data points. Tailoring your measurement approach to your specific goals ensures a more accurate assessment of your digital marketing efforts.

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3 How to compare social media and SEO

To compare your social media and SEO performance with your peers and competitors, you need to benchmark and audit your results. Benchmarking means setting a standard or a reference point for comparison, such as an industry average, a best practice, or a specific competitor. Auditing means evaluating your strengths and weaknesses, as well as your opportunities and threats, based on the data you collected. You can use tools and platforms, such as Socialbakers, BuzzSumo, Moz, or Ahrefs, to conduct a comprehensive and competitive analysis of your social media and SEO.

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Max Mohr

CEO - Gig Strategic - Level Up Your Digital Marketing
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Another thing to keep in mind, is to stay focused on the long term vision of your brand goals. Depending on the age of your business, and your approach, your social media + SEO goals may not be the same as your competitors'. And that's ok. Figure out a social media or SEO plan that works for you and your goals, and pursue it with laser focus. It is still good to keep an eye on competitors, if you'd like to catch up or surpass them. It can also give you ideas of how to improve your content. Your industry / niche will also determine your social media approach. A legal office will likely have social media that is less flashy than a brewery, and that's ok.

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4 How to improve social media and SEO

To optimize your social media and SEO performance, you should employ some best practices and strategies. This includes creating high-quality, relevant, and engaging content that provides value to your audience and answers their questions. Additionally, use keywords, hashtags, titles, descriptions, and links that match your audience's search intent. Moreover, encourage your audience to interact with your content and share it with their networks. Utilizing multimedia such as images, videos, infographics, or podcasts can also help enhance the appeal of your content. Furthermore, promote your content across different social media platforms and channels such as blogs, newsletters, or podcasts. Lastly, monitor and analyze your metrics and feedback to adjust your content and campaigns accordingly.

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5 How to learn more about social media and SEO

If you want to learn more about social media and SEO, you can explore a variety of online resources and courses to expand your knowledge and skills. Reading blogs, articles, ebooks, or guides from reputable sources and experts such as HubSpot, Neil Patel, or Social Media Examiner can be beneficial. Additionally, watching videos, webinars, or podcasts from authoritative sources and influencers such as Moz, SEMrush, or Hootsuite can be informative. You can also consider enrolling in online courses or certifications from reputable platforms and institutions like Coursera, Udemy, or Google. Joining online communities or groups can provide the opportunity to network with other professionals and learn from their experiences and insights.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Social Media Measurement

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How do you know if your social media and SEO are competitive?

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1 Why social media and SEO matter

2 How to measure social media and SEO

3 How to compare social media and SEO

4 How to improve social media and SEO

5 How to learn more about social media and SEO

6 Here’s what else to consider

Social Media Measurement

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