How do you know if technical SEO audits improve your SEO?

I disagree. The issue I see with solely focussing on Google guidelines, is that we invest a lot of time in fixing bugs that might not have an impact on user behavior. A focus on output (correct Hreflang setup) versus outcome (user gets served a page in the right language) means time and resources are often not properly allocated. So I would advise to not just look in to GSC, Screaming Frog etc. for errors, but try to get a more profound understanding of the Googlebot journey and respective bottlenecks. And how these impact your users at different points in their customer journey. Then you can start optimizing for real business impact and build a technical setup that will not only make Google happy, but drives revenue.

As per my SEO Knowledge , Technical SEO audits help identify & fix majors/minors website issues that impact search engine rankings & Performance with indicators of its success.. Improvements can be seen through improved site loading speed, fast indexing & better search visibility. Analysis of daily traffic, search rankings with user engagement metrics after implementing changes validates the impact of the audit on total SEO performance.

Regularly checking your site's health score allows you to quickly identify and address any technical issues that may be impacting your site's performance in search results. This includes issues such as crawl errors, broken links, or mobile usability problems. By monitoring your site's health score, you can optimize its performance by improving page load speed, optimizing images, and implementing other performance-enhancing techniques. Overall, monitoring your site's health score in Google Search Console is a fundamental aspect of technical SEO that can help you identify and address issues, optimize performance, track progress, and stay competitive in search results.

Determining the impact of technical SEO audits on your overall SEO performance involves monitoring various key indicators and analyzing changes in your website's performance over time. Search Engine Rankings: Monitor your website's rankings for target keywords before and after implementing technical SEO recommendations. Improvements in rankings can indicate that the audit has positively influenced search visibility. Organic Traffic Growth: Analyze the organic traffic to your website over time. A successful technical SEO audit should contribute to increased organic traffic as search engines better understand and index your content. Crawlability and Indexing: Check your website's indexation status using tools like Google Search Console.

When I make changes based on a technical SEO audit, look out for signs like better website crawling, faster page loads, and improved mobile friendliness. If I notice my site ranking higher, getting more organic traffic, and providing a better user experience, it means the technical SEO audit is working. I Keep an eye on these factors regularly to see continuous improvement and ensure my efforts are making a positive impact on site's search engine optimization.

I think site speed is a negative factor, not a positive one. Here's what I mean: Say you have a site that loads at 500 milliseconds (ms), that's not bad right? Now say that you have another site that loads at 1,200 ms. The website that loads at 1,200 ms is likely getting a penalty, whereas all sites that load below 600 ms are simply NOT being penalized.

Over the past 5 years, website speed is one factor I worked most on for business owners. In my experience, comparing the before/after optimisation results of a website has shown a substantial positive difference in growth of website. One of the key aspects in growth has always been ranking and then a surge in leads/sales. Overall, the primary goal for any optimisation has to be making the most important pages swiftly accessible as well as responsive - most importantly on phones. One of the biggest overlooked aspect here is optimisation of inner pages. No doubt, the front page is vital but so are the inner pages. You have to take care of them as well to get best results - in ranking + leads.

Site speed is an important part of SEO because search engines don't want to deliver slow-loading results. - Google page insight - GTmetrix - Pingdom

Analyzing your site's speed is crucial for ensuring a good user experience and improving your search engine ranking. Here are the best tools to help you analyze your site's speed: Google PageSpeed Insights GTmetrix Pingdom WebPageTest Lighthouse (Built into Chrome DevTools) Browser Developer Tools.

To assess the effectiveness of technical SEO audits on enhancing SEO, I meticulously analyze my site's speed. Monitoring the loading times and overall performance provides valuable insights into the impact of technical optimizations. A faster website not only improves user experience but is also favored by search engines. By consistently scrutinizing the site's speed metrics, I can correlate any improvements with the implementation of technical SEO audit recommendations. This direct analysis helps me ascertain the tangible benefits of these audits, ensuring that the website's speed contributes positively to its overall SEO health and user satisfaction.

While checking your site's crawlability pay special attention to: - Orphan Pages (pages with no internal links) - Pages blocked by robots.txt - Noindex tags - Canonical tags - Broken redirects - Broken links (to 404s and redirects) - 404 pages in Sitemap Tools such as Screaming Frog, Ahrefs Auditing Tool and GSC's Indexing tab will come in handy.

One of the easiest and simplest way which I found handy when it comes to check website's crawlability is "URL Inspection" tool in Google Search Console. This free tool provides insights into how Googlebot interacts with your site.

To determine the impact of technical SEO audits on SEO improvement, I thoroughly check my site's crawlability. Examining how easily search engines navigate and index the site provides crucial insights. If the audit recommendations have been effective, the site should exhibit improved crawlability, ensuring that search engines can efficiently access and index its content. By consistently monitoring this aspect, I can directly observe the outcomes of the technical SEO audit, affirming whether the implemented changes positively contribute to the website's search engine optimization.

It's important to make sure Google crawls the intended parts of your website. You can optimize this by using directives via robots.txt and the meta robots tag on the page level. Navigate to Google Search Console, access settings, go to crawl stats, and open the report. There, you can review previous Google crawling activities on your site. Also, you can use Ahrefs and set a crawling schedule. Ahrefs will generate a report highlighting areas that need optimization and provide insights for improvement.

Checking a Site's Crawlability is among the most important aspects of technical SEO. you can check GSC's page indexing report and crawl report to analyze and solve issues ( if there's any ) .

Strong website structure is crucial for SEO. It ensures search engines can find & index the site, making it easier for users to discover site content. But SEO goes beyond searchability. A well-structured website also enhances UX, which can lead to a higher dwell time. Dwell time is a valuable metric, as Google considers it a sign of a satisfying UX, which can boost site's ranking. By optimizing the website structure for both crawlability & UX, thats create a win-win for SEOs & user engagement. #Tips: - Strategically linking to relevant internal pages keep users engaged & increase site exploration. - Ensure the website loads quickly on all devices to prevent users from bouncing back to search results. Also focus on other factors as well.

One great thing about fixing technical seo is providing good user experience and user experience is a Ranking factor. Whether it broken link, redirect, page speed or navigation. These are all comes under tech seo but this will ultimately help in user experience.

On basis of my experience I would like to share how to evaluate and improve your site's structure by digging following : Homepage and Navigation URL Structure Site Hierarchy Breadcrumbs Content Grouping Sitemaps Internal Linking Orphaned Pages Pagination 404 Pages Canonical Tags Page Depth 404 Errors and Broken Links Content Organization User Experience (UX) Content Relevance Site Speed Structured Data (Schema Markup) Competitor Analysis An organized and user-friendly structure can lead to better rankings and increased user engagement.

Site structure is one of the most important parts of the technical SEO process. Make sure you have an easy-to-understand site structure complete with clear navigation. Oftentimes, having a neat site structure can help prevent orphan pages, help you define clear roles for each page or content, and provide more context for each page and/or overall site section. This could help users and also Google to understand what your site is all about. My go-to approach is to create a comprehensive sitemap for each section of the site. You can use Sheets (with the help of Screaming Frog) to manually visualize the site's structure.

Post-audit, assess user navigation paths within your site. Look for reduced bounce rates and increased page sessions. These metrics suggest that users find it easier to navigate and locate relevant content, implying a well-structured site that not only appeals to search engines but also enhances user experience.

Ensure that your site has a valid SSL certificate, which is essential for encrypting data and providing a secure browsing experience. Check that the SSL certificate is up to date and properly configured.

A great deal of your site's security comes from your hosting choice. There are many things that can be implemented at the server level if you are not in shared hosting. Shared hosting is very insecure, and you are asking for issues like your website getting hacked if you use shared hosting. Some very basic security measures that can be implemented are: 1. Change your login URL from the default 2. Change your username from the default 3. Change the database prefix from the default 4. Use a very secure password 5. Do not give your user access to anyone. If someone needs access to your website dashboard, create them a user account. Once they are finished, remove the account.

Evaluate the blueprint of your digital domain by reviewing your site's structure. Navigate through the architecture, assessing the hierarchy of pages, and ensuring logical organization. Employ tools like Screaming Frog or Site Audit to unveil insights into URL structure, internal linking, and overall site organization. A well-structured site not only enhances user navigation but also aligns with search engine algorithms, promoting better indexing and improved search visibility. As you review your site's structure, you're not just arranging pages; you're orchestrating a symphony of user-friendly design and search engine optimization for a harmonious digital experience.

Monitor feedback from users regarding their sense of security on your site. An increase in user trust, reflected in higher transaction completions or account sign-ups, can be a direct result of improved site security. This user trust not only boosts SEO but also enhances the overall reputation of the site.

Remember that a technical SEO audit is worthless unless the actions from it are being implemented. Focus on communicating the value in resolving issues identified in an audit, and the expected uplift from doing so. SEO success is all about prioritisation, and you need to be comfortable justifying what needs to be implemented first, and why. To do this, think about the effort required to implement an action and the expected impact of doing so. From there, you can start to prioritise tasks against your goals. Focus on the things that will result in a measurable increase in rankings, traffic or revenue, rather than just things that are nothing more than box-ticking exercises.

Many technical changes on your website may impact its performance, crawlability, indexability, and overall search engine optimization. REMEMBER: SEO auditing is not a one-time job. A good way to be in control of your site's health is to schedule regular crawls and track your results over time. You can use tools such as Screaming Frog or Ahrefs Auditing Tool in combination with Google Search Console data. Don't rely fully on automatic solutions. Complement them with manual checks once in a while, confirm their findings with your research, and don't take overall "scores" given by the SEO tools as your main KPI.

Even technical SEO should be measured by the impact it brings to the business. A good measure of technical SEO improvement is whether you see an increase in leads or revenue from your organic channel.

A technical SEO audit is a crucial process to ensure your website is in optimal shape for search engine visibility and user experience. Begin by assessing your site's mobile optimization, ensuring that it's responsive and mobile-friendly, and following Google's mobile-first indexing guidelines. Focus on improving site speed, analyzing Core Web Vitals, and addressing loading speed issues to enhance the user experience. Implement hreflang tags if your site serves international audiences, providing proper language and regional targeting.

Focus on website speed, Mobile responsiveness & user experience as far as Technical SEO is concerned. 90% of time your website will rank after solving these issues. Now if your competitors has better LCP, CLS etc. then you should improve them for beating competitors.