登录查看更多内容

How do you keep your writing voice and brand?

由人工智能和领英社区提供技术支持

How do you keep your writing voice and brand? It's a question that many writers face, especially when they work on different projects, genres, or platforms. Your writing voice and brand are the elements that make your style unique and recognizable, and they can help you connect with your audience and achieve your goals. But how do you maintain them consistently and authentically, without compromising your creativity or quality? Here are some tips to help you.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

1 Know your purpose

Before you start writing, ask yourself: what is the purpose of this piece? Who is your target audience? What do you want them to feel, think, or do after reading it? Your purpose will guide your tone, language, and structure, and help you align your writing with your brand values and vision. For example, if you write a blog post to educate your readers about a topic, you might use a more formal and informative voice than if you write a social media caption to entertain them.

添加您的观点

Phil Mandelbaum

Fractional CMO | Agency President + CEO | Brand, Digital, Social, Content, PR and Political Strategist | Award-Winning Writer, Ghostwriter and Editor | Sold 1 Business
举报内容
Doing anything without a brand style guide and content guidelines is a mistake. Everyone at the company should know the answer to the following questions: - Why and how were we created? - What are our core values? - What is our value proposition? - What value do we provide consumers beyond our product/service offerings? - What makes us special or unique? - What is our brand personality and voice? - What is our brand aesthetic or style? Then, when it comes to content creation, your only concerns should be: - persona - lifecycle stage - content type - cta - platform - device

已翻译

赞
Amanda Mackey

Multi-genre author. Traditionally and self-published. Drama, suspense, romance, paranormal, dark romance.
举报内容
I keep my writing voice and brand by remaining authentic. I write what I feel in my heart and I don’t try and write what everybody else is. By being authentic you are essentially creating your own voice and readers will soon pick up on and recognize that. I like my readers to “feel” when they read my stories. To capture the essence of my characters.

已翻译

赞
Maria Ezzitouni

Freelance writer/ Translation/Proof reading- English & Swedish
举报内容
Keep the reader interested throughout the article. I love to paint pictures with words to make the text full of life. Obviously this depends on the type of text you write, but wherever it fits the article I think it is a good way of keeping the reader.

已翻译

赞

2 Develop your voice

Your voice is the expression of your personality, perspective, and emotions through your writing. It's how you sound to your readers, and how you differentiate yourself from other writers. To develop your voice, you need to practice, experiment, and reflect on your writing. Try to write in different genres, formats, and tones, and see what feels natural and comfortable to you. Ask for feedback from others, and analyze what works and what doesn't. Identify the words, phrases, and techniques that you use frequently, and that reflect your identity and values.

添加您的观点

Holly Cope

Lawyer Turned #1 Global Legal Tech Creator, Disrupting The Legal Podcast Industry, Host of "More Than A Lawyer" Podcast
举报内容
Think about what "voice" your audience is looking for. What relates best to them? The way you can figure this out is by asking yourself, what does my audience want from my content? If they look to you for entertainment, then your voice should be funny and not too serious. If your audience needs guidance, adopt a kind or motherly voice. In each "voice" you should use relevant phrases or expressions that match with your brand and use this tone consistently throughout.

已翻译

赞

3 Define your brand

Your brand is the image and reputation that you create and communicate through your writing. It's how you position yourself in the market, and how you attract and retain your audience. To define your brand, you need to have a clear vision of your goals, values, and niche, and how you want to convey them through your writing. Think about what makes you unique and valuable, and what problems you can solve for your readers. Create a brand statement that summarizes your mission, vision, and personality, and use it as a reference for your writing.

添加您的观点

4 Adapt to the context

While you want to keep your writing voice and brand consistent, you also need to adapt to the context and expectations of each project, platform, and audience. For example, if you write a book, you might have more freedom and flexibility to express your voice and brand than if you write a web copy for a client. Similarly, if you write for a different audience, you might have to adjust your tone, language, and structure to suit their needs and preferences. The key is to find the balance between staying true to yourself and meeting the requirements and goals of each situation.

添加您的观点

5 Review and revise

The final step to keep your writing voice and brand is to review and revise your work before publishing or submitting it. This will help you polish your style, correct any errors, and ensure that your writing is clear, coherent, and consistent. You can use tools like grammar checkers, readability scores, or voice analyzers to help you with this process, but don't rely on them blindly. Always use your own judgment and intuition, and ask for feedback from others if possible. Remember that your writing voice and brand are not fixed, but dynamic and evolving, and that you can always improve and refine them.

添加您的观点

Maria Ezzitouni

Freelance writer/ Translation/Proof reading- English & Swedish
举报内容
This part is very important. I feel that it always helps to read the text out loud. There are always things that you miss especially as you easily become “blind”to your own text after a while. If possible, get someone with no insight to read the text so that it is as clear to the reader as it is to you.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Preetika Thakur

Marketing Communications Consultant
举报内容
Go through the brand guidelines document before you get started with the work. It will help you understand the tonality to be use and business perspective which needs to be taken into consideration.

已翻译

赞

Writing

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you keep your writing voice and brand?

1

2

3

4

5

6

1 Know your purpose

2 Develop your voice

3 Define your brand

4 Adapt to the context

5 Review and revise

6 Here’s what else to consider

Writing

给文章评分

感谢您的反馈

更多Writing相关文章

更多相关阅读内容

How do you keep your writing voice and brand?

1

2

3

4

5

6

1 Know your purpose

2 Develop your voice

3 Define your brand

4 Adapt to the context

5 Review and revise

6 Here’s what else to consider

Writing

给文章评分

感谢您的反馈

查看其他技能