How do you keep your repurposed content on track?

I think it is extremely important to revisit your older content to insure that it is still in sync with current modeling trends. Since marketers constantly experiment with different types of content, it makes sense to look at content repurposing for revising purposes. In addition, it is important to remember that the repurposing needs to be implemented strategically, so you can bring back the older content stronger than ever.

I would add before this point, point 0 (start) - understand for whom you are creating content. Who is your target audience? And after that - point 1 - What is my goal?

This is extremely important if you want to be more efficient at the time of creating content, since it's something that requires a lot of effort, in order to do this you need to know your purpose and your target audience, if that's clear then you can organize yourself, in this matter I always recommend to go from more elaborated and complex content to more simple and short content, for example, if you have a long YouTube video, you can extract the audio and make a podcast, cut it in smaller pieces and make tiktok or reels, get screenshots of the video and upload pictures, get the transcription and make it an article, and so on...

Yeah and the easiest way to do this is, is on the descriptions of the content or adding pieces or tips related to the content at some point. But something in the same format, like, you have JavaScript tutorial on YouTube, you repurpose it and extract a small video explaining Node, you could add another 10 seconds on how node improved software development in contrast with some predecessor or programming language.

There is no one size fits all. Each platform has its own needs and nuances to feed the algorithms. Mark sure you optimise images, use alt tags and make sure you use relevant hashtags on platforms that need them. Make sure you optimise your copy to fit with each platform too.

Tailoring your repurposed content for different platforms is like giving it a personalized wardrobe for every occasion. Just as you wouldn't wear a tuxedo to a casual brunch, you optimize your content with hashtags and emojis for Twitter, while LinkedIn gets the longer paragraphs and sophisticated attire. It's not just about fitting in; it's about speaking the platform's language to connect with your audience. Facebook becomes your social mixer, while YouTube transforms into your classroom. By aligning with each platform's unique vibe, you're not just posting, you're performing a content symphony!

Keep your content and recordings backed up in your assets library. Don’t delete great content as you never know when you might need it again on a different platform. But selecting your most popular content is probably the most strategic way to repurpose. However you may also get ideas to recreate the post you had with a different approach - and this too is a good way to repurpose.

Creating content requires consistency and patient endurance. Paying for the gym with a goal to get fit, and only ever working out when you remember to is not going to get you that killer body. But at the same time, only you can predetermine your fitness level(capacity), your fitness goal(what your desired outcome) and find the balance between the two to reach a satisfactory result.