How do you keep your product knowledge current?

1 Learn the basics

Before you can dive into the details, you need to master the basics of your product or service. This means knowing the features, benefits, value proposition, target market, and competitive advantages of what you are selling. You can learn the basics by reading the product manuals, brochures, websites, and other materials provided by your company. You can also ask your manager, trainer, or product specialist for guidance and clarification.

2 Use the product yourself

One of the best ways to keep your product knowledge current is to use the product yourself. This will help you gain first-hand experience, discover the benefits and drawbacks, and identify the common issues and solutions. You can also share your own stories and testimonials with your prospects, which will make your pitch more credible and relatable. If you cannot use the product yourself, try to observe or interview someone who does, such as a customer, colleague, or partner.

3 Follow the industry trends

Another tip to keep your product knowledge current is to follow the industry trends and news. This will help you understand the changes in the market, the customer needs and preferences, and the emerging opportunities and challenges. You can follow the industry trends by reading blogs, newsletters, magazines, podcasts, and social media posts related to your niche. You can also attend webinars, events, or trade shows where you can learn from experts and peers.

4 Seek feedback and reviews

A great way to keep your product knowledge current is to seek feedback and reviews from your customers, prospects, and competitors. This will help you learn how your product or service performs in the real world, what are the strengths and weaknesses, and how you can improve your offer and value. You can seek feedback and reviews by asking questions, conducting surveys, reading online reviews, or monitoring social media mentions.

5 Update your sales tools

Finally, a tip to keep your product knowledge current is to update your sales tools regularly. This means revising your sales scripts, presentations, proposals, and other materials to reflect the latest information, features, benefits, and pricing of your product or service. You can update your sales tools by checking the company updates, announcements, and newsletters for any changes or updates. You can also use templates, tools, or apps that can help you create and customize your sales materials.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?