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How do you keep your online voice fresh?

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Keeping your online voice fresh is a challenge for any content creator. Your voice is the unique way you express yourself through words, tone, and style. It reflects your personality, values, and goals. But how do you avoid sounding stale, boring, or repetitive? How do you adapt to changing audiences, platforms, and trends? Here are some tips to help you keep your online voice fresh and engaging.

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Yash Garg

Private Equity | Bain & Company | 50 Million+ YouTube views??

1 Know your audience

One of the most important aspects of online content creation is knowing who you are writing for. Your voice should match the expectations, needs, and preferences of your audience. You should also consider the context, purpose, and format of your content. For example, a blog post for a professional website might require a more formal and authoritative voice than a social media post for a personal brand. To know your audience, you should do some research, ask for feedback, and monitor their responses.

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Charles McGuigan

Writer Independent Audio Producer
(已编辑)
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Totally disagree. Your audience should always be one person and one person only. Not an actual person, but someone you imagine as a sort of everywoman or everyman. When you aim at a specific kind of audience with particular preference, you lose truth and passion, and you bastardize your art. That, by the way, is a certain road to propaganda.

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Sivesh Kumar

Building @ Coffea | Co-founder & Chief Operating Officer
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Social hearing is very important. I am not sure why people are not doing it so often. Comments, and DMs will tell you what people want from you. You have to take that in account and accordingly prepare your content.

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2 Experiment with different voices

Another way to keep your online voice fresh is to experiment with different voices and see what works best for you and your audience. You can try different tones, such as humorous, sarcastic, inspirational, or informative. You can also try different styles, such as short and snappy, long and detailed, or conversational and casual. You can use different tools, such as emojis, gifs, images, or videos, to enhance your voice. The key is to be consistent, authentic, and appropriate for your content and audience.

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Sivesh Kumar

Building @ Coffea | Co-founder & Chief Operating Officer
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I believe highly in creating your own voice, style, and tone. As people need to relate to it, they will only relate when they will find it similar to themselves. If you keep on changing, you won't be able to get to your super followers. They will get a message that you are confused and stop going through your content.

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3 Learn from other content creators

A great way to improve your online voice is to learn from other content creators who have a distinctive and effective voice. You can follow, read, watch, or listen to content creators who inspire you, who have a similar niche or audience, or who have a different perspective or approach. You can analyze how they use their voice to communicate their message, connect with their audience, and stand out from the crowd. You can also ask them for advice, feedback, or collaboration.

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Sivesh Kumar

Building @ Coffea | Co-founder & Chief Operating Officer
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This is something which I highly agree with. It also gives you content ideas. To take an example, I go through the content of leaders in my domain. Scroll through their comment section. See what their followers are asking for. Create content on it and tag the person. In this way I get some on their follwers attention as well.

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4 Update your voice regularly

Your online voice is not static. It can evolve and change over time, as you grow as a content creator, as your audience changes, or as the online environment shifts. You should update your voice regularly to keep it relevant, fresh, and engaging. You can do this by reviewing your content, identifying what works and what doesn't, and making adjustments accordingly. You can also ask your audience for their opinions, suggestions, or questions.

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Sivesh Kumar

Building @ Coffea | Co-founder & Chief Operating Officer
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It is the need of the hour, the online trends change before you even know it. So you have to keep track of what is working and what is not. Other you will be obsolete. I have seen youtube channels with millions of subscribers getting views in hundreds. Why and How? Because they ignored the change in content trends.

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5 Have fun with your voice

Finally, the best way to keep your online voice fresh is to have fun with it. Your voice is a reflection of your passion, creativity, and personality. You should enjoy expressing yourself online and sharing your ideas, stories, or insights with your audience. You should also experiment with new ways of using your voice, such as trying new formats, platforms, or topics. You should also celebrate your achievements, learn from your mistakes, and appreciate your audience.

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Yash Garg

Private Equity | Bain & Company | 50 Million+ YouTube views??
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In my experience, authenticity shines when one genuinely enjoys the process of communication. Embracing your unique voice and being open to experimentation not only keeps things interesting but also fosters a genuine connection with the audience. Remember, it's the passion and joy behind the words that resonate most. ??

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social Media 'n' Stuff for B2B & Tech
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Some would say you don't need to keep your online voice fresh at all. Some influencers swear that it's all about repeating the same things over and over again. But at the end of the day, your online voice will be fresh if you are. You can't let yourself become too insular. Too trapped in your own echo chamber. You've got to see and experience new things.

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How do you keep your online voice fresh?

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2

3

4

5

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1 Know your audience

2 Experiment with different voices

3 Learn from other content creators

4 Update your voice regularly

5 Have fun with your voice

6 Here’s what else to consider

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