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How do you keep your digital community loyal and engaged?

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Building and maintaining a digital community is a key factor for success in digital publishing. Whether you run a blog, a podcast, a newsletter, or a social media platform, you want your audience to feel connected, valued, and engaged with your content and brand. But how do you keep your digital community loyal and engaged? Here are some tips and strategies to help you foster a strong and lasting relationship with your online followers.

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1 Know your audience

The first step to creating a loyal and engaged digital community is to know who your audience is, what they want, and how they behave. You can use tools like Google Analytics, social media insights, or email marketing software to collect and analyze data about your audience's demographics, interests, preferences, and behavior. You can also ask for feedback, conduct surveys, or create polls to get direct input from your audience. Knowing your audience will help you create content that meets their needs, expectations, and tastes, and tailor your communication style and tone to suit them.

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Dr. Cat Shrier, Ph.D., P.G.

Founder/CEO, WaterCitizen.Org 501(c)3 & WaterPitch! ? Water Startup Matching Extravaganza? | Transforming Water Experts Into Changemakers | Champion For Women Of Water | Producer/Host of Water Summits/Podcasts/Events
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One of the best, and often least utilized, methods to get to know your audience is to ask them to join you in a face-to-face research interview online where you can learn what they want (or don't want) as well as how they talk about it (critical for marketing copy) - and then, if interested, invite them to review what you create as a result, and then to become beta testers. In an industry that is so in love with automated systems and IT, this is a high-touch practice that produces many of the best online programs while building relationships and truly meeting the needs of the target market.

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2 Provide value

The second step to keeping your digital community loyal and engaged is to provide value to them. Value can mean different things to different audiences, but generally, it means offering something that is useful, relevant, informative, entertaining, or inspiring. You can provide value by creating high-quality content that solves a problem, answers a question, teaches a skill, shares a story, or sparks a conversation. You can also provide value by offering incentives, rewards, discounts, or exclusive access to your products or services. Providing value will help you establish trust, credibility, and authority with your audience, and make them want to come back for more.

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Lisa LaCour

Brand Builder & Accelerator
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Out of all of these strategies this seems to be the one people forget about the most. I don’t really care what your opinion is, I care about the value I can extract from it. We are inundated with content and our time is limited. Make it count.

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Stanley Umezulike

Co-founder, Ifeadigo Publishing Company | Award-Winning Entrepreneur | Book Publishing Expert| I help writers become authors who make massive income via their published assets.
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Don't just create content or write a book. Make sure that the time your readers invest in reading your content is not wasted. Use your book or content to solve a specific problem for them. Be a problem solver, not just a mere content creator. That's how you provide massive value for your audience.

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3 Encourage interaction

The third step to keeping your digital community loyal and engaged is to encourage interaction among your audience and with yourself. Interaction can take many forms, such as comments, likes, shares, ratings, reviews, testimonials, referrals, or user-generated content. You can encourage interaction by asking questions, inviting opinions, soliciting feedback, launching contests, hosting events, or creating challenges. You can also interact with your audience by responding to their comments, acknowledging their contributions, thanking them for their support, or featuring them on your platform. Encouraging interaction will help you create a sense of community, belonging, and loyalty among your audience, and make them feel heard, appreciated, and valued.

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Melissa G Wilson

Helping Thought Leaders Write, Publish, Launch, and Market their Books | Publishing Innovator and Book Creation Coach- Ask About My One-of-a-Kind Author Marketing Support Circles
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I would add the idea of DTT - Doing Things Together. For example, I’m just getting ready to start on Threads a DTT project I’m calling: EBookMania. Author status still garners influence where the better the book, the better the results. And when you couple an ebook with a strong outreach campaign you build your social proof. And don’t forget a statement at the end of a digital book offering to add a couple of endorsements from those with whom you have worked to add credibility and grow the trust in who you are and what you offer. ps. I’ll also put my campaign out to my 13,000 followers on LinkedIn!

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Laura Poirot

Lead Operation Manager @Netcord || Je transforme votre audience en communauté et dynamise votre entreprise avec Discord ?
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Les interactions quotidiennes sont très importantes pour établir une relation avec votre communauté. En plus des échangent quotidien vous devez créer de la valeur, des événements exclusifs uniquement accessible aux membres de votre communauté. Ces échangent doivent vous permettre de créer des liens forts et solides, vous devez apprendre à conna?tre les membres les plus actifs, ce qu'ils font, ce qu'ils aiment, où ils vivent... J'aime dire que la relation entre une communauté et son auteur son comme une relation d'amitié. Il faut l'entretenir chaque jour, la faire grandir, donner sa confiance pour la recevoir, être honnête et transparent.

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4 Be consistent

The fourth step to keeping your digital community loyal and engaged is to be consistent in your content creation and delivery. Consistency means sticking to a regular schedule, frequency, format, and style of your content. It also means maintaining a clear and coherent voice, message, and brand identity across your platform and channels. Being consistent will help you create a loyal and engaged digital community by building anticipation, familiarity, and trust with your audience, and making them feel like they are part of your journey and mission.

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5 Be authentic

The fifth step to keeping your digital community loyal and engaged is to be authentic in your content and communication. Authenticity means being honest, transparent, and genuine with your audience. It means sharing your story, your values, your challenges, and your successes. It means showing your personality, your passion, and your purpose. It means being human, relatable, and vulnerable. Being authentic will help you create a loyal and engaged digital community by connecting with your audience on an emotional level, and making them feel like they know you, like you, and trust you.

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6 Experiment and innovate

The sixth and final step to keeping your digital community loyal and engaged is to experiment and innovate with your content and platform. Experimenting and innovating means trying new things, testing new ideas, exploring new trends, and adapting to new changes. It means being creative, curious, and courageous with your content and communication. It means being open to feedback, learning from mistakes, and improving from failures. Experimenting and innovating will help you create a loyal and engaged digital community by keeping your content fresh, relevant, and exciting, and making your audience feel like they are part of your growth and evolution.

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Lesley Jane Seymour

Stuck? Drifting? Need to rethink? I help you find out what's next for you. Sign up for the CoveyClub newsletter | I work at the intersection of reinvention and dreams
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What’s wonderful about digital communities is that you CAN experiment quickly. Have an idea over lunch? You can implement it before dinner. Even better, you can ignore failures. Come up with a challenge or project that doesn’t catch on? Take the idea down and move on. This all comes from a former print person: you had to gamble and put your money down three months in advance. If you create something people don’t like you had to take the hit and wait till the next month.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you keep your digital community loyal and engaged?

1

2

3

4

5

6

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1 Know your audience

2 Provide value

3 Encourage interaction

4 Be consistent

5 Be authentic

6 Experiment and innovate

7 Here’s what else to consider

Digital Publishing

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