How do you keep user feedback fresh and relevant in UX?

Absurd's user-centric design approach involves gathering feedback to create exceptional customer experiences. This applies to UX & Digital Product Design, Service Design, and Software Development services. By gathering user feedback, Absurd designed a customer-centric mobile app that met users' needs, improving UX, functionality, and accessibility. By listening to user feedback, Absurd can develop solutions that cater to client's unique needs and meet users' needs.

At Absurd, we use a variety of methods and tools to collect user feedback, including surveys, interviews, focus groups, and user testing. For example, when designing a new mobile app for a client, we conducted user testing and observation to see how users interacted with the app in a natural setting. We also used analytics and metrics to track user behaviour and measure outcomes. By gathering and analysing user feedback, we were able to identify areas for improvement and deliver a product that met the client's needs and exceeded users' expectations.

We use a combination of techniques and tools to analyse user feedback, including affinity diagrams, persona and journey maps, SWOT analysis, and a prioritisation matrix. For example, when analysing user feedback for a mobile app we designed, we used a prioritisation matrix to rank and prioritise the feedback based on its impact on user experience and business goals. We then used affinity diagrams and persona maps to identify patterns and insights, which informed our design decisions and helped us create a product that met users' needs and exceeded their expectations. By analysing user feedback in a structured and systematic way, we can ensure that our design solutions are grounded in data and deliver measurable results.

We take a collaborative and iterative approach to act on user feedback. For example, when redesigning a website for a client, we used low-fidelity prototypes to test and iterate on different design options based on user feedback. We also created a backlog of tasks and features based on user feedback and prioritised them according to the client's business goals and resources. Throughout the process, we communicated and shared our actions and results with the client and their users, soliciting their feedback and suggestions for further improvement. By acting on user feedback in a transparent and collaborative way, we can ensure that our design solutions are effective, user-centred, and deliver measurable results for our clients.

In addition to collecting feedback on live features, it's also helpful to maintain a steady stream of feedback on planned features and future design concepts. Without an eye towards the future, any product or experience runs the risk of becoming reactive. User feedback should play a strong role in driving innovation and concept work as well as current-state optimization.

Absurd keep user feedback fresh and engaging by involving users in the design process and using collaborative storytelling techniques. For example, Absurd organise co-creation workshops and design sprints where users and designers work together to create user stories and design solutions that meet their needs and preferences. This collaborative approach not only keeps the feedback relevant and engaging but also ensures that the final design solution is user-centred and effective.