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How do you keep pace with evolving event expectations?

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As an event planner, you know how important it is to create memorable and engaging experiences for your clients and attendees. But how do you keep up with the changing trends, preferences, and demands of the event industry? How do you adapt to new technologies, formats, and expectations without compromising your quality and creativity? Here are some tips to help you stay on top of your game and deliver events that exceed expectations.

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1 Know your audience

The first step to meeting and exceeding event expectations is to understand who your audience is and what they want. You need to do your research, ask for feedback, and segment your attendees based on their interests, goals, and preferences. This will help you tailor your event design, content, and communication to their needs and desires. You can also use data and analytics to track and measure their behavior, satisfaction, and engagement before, during, and after the event.

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Jess H.

I turn your pain points into revenue | branding + website design + social content | aspiring creative director
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It's super important to ask your audience and never guess! Collect feedback from attendees and stakeholders after each event to understand their expectations and areas for improvement is key to evolving your event year over year with strategy and on-site changes.

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Tabitha H. Long
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I agree with Jess and would add that those with event expertise are always learning and trying new concepts. If you’re producing annual events like a President’s Club or SKO, it’s important to choose venues that have hosted your type of event previously and choose destinations that test the imagination of the attendees. Makes for a once in a lifetime experience.

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2 Embrace innovation

The event industry is constantly evolving and introducing new technologies, tools, and platforms that can enhance your event planning and delivery. You should be open to exploring and experimenting with these innovations, as they can help you create more interactive, immersive, and personalized experiences for your attendees. For example, you can use virtual and hybrid formats, gamification, social media, live streaming, and augmented reality to expand your reach, increase your engagement, and create a wow factor.

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Sharon Seleka

Driving B2B success in innovative Events & Brand Marketing | Empowering Teams & Mentoring Event Professionals | Founder & Director | Events Executive
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Don’t wait for a brief to land on your lap to then do some research in prep for it. Task the team to share what’s the latest in the industry at your next stand up, every quarter look at patterns in the industry, competitors etc What I have found effective is to subscribe to event news or reports. This has kept me upto date with what’s happening in the industry especially because I am no longer on any social media platform. And these reports are more in depth and detail than social media anyway.

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3 Be flexible and agile

One of the key skills of an event planner is to be able to adapt to changing circumstances and challenges. You should be prepared for the unexpected and have contingency plans for any potential issues or risks. You should also be flexible and agile in your event design and execution, as you may need to adjust or modify your plans based on the feedback, needs, and preferences of your clients and attendees. You should be able to pivot quickly and creatively to ensure your event runs smoothly and successfully.

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4 Learn and grow

The best way to keep pace with evolving event expectations is to never stop learning and growing as an event planner. You should always seek new opportunities to improve your skills, knowledge, and network in the event industry. You can do this by attending training courses, webinars, workshops, and conferences, reading blogs, magazines, and books, joining professional associations and communities, and seeking mentorship and feedback from peers and experts. You should also reflect on your own performance and achievements, and identify your strengths and areas for improvement.

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????? Praful Baweja ??

Recovering Perfectionist | Storyteller learning to be human afresh everyday | Inclusion Guide | Experiential Marketer| Queer & Neurodivergent
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I love to put my geek on for this. Its all about Monitoring, Evaluation and Learning. If we miss any one dimension out of these three, it won't be sufficient to keep up with the momentum. Evolving event expectations are attached to tangibility and thus having a few operational learnings, few researched articles and stats of performance/ analytics to benchmark with other events is the ideal combination. In absence of few of these, we can always work towards finding these. There are no shortcuts here

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5 Be authentic and passionate

Finally, the most important tip to keep pace with evolving event expectations is to be authentic and passionate about your work. You should always strive to create events that reflect your unique style, vision, and values, as well as those of your clients and attendees. You should also express your enthusiasm, excitement, and gratitude for your work, as this will inspire and motivate others to join you in your journey. By being authentic and passionate, you will stand out from the crowd and create lasting impressions and relationships.

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S. David Ramirez, CFEE

Speaker | Award-Winning Marketer | Events & Partnerships | Making Events More Social
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Consumers are savvier than ever. They've developed a low tolerance for inauthentic experiences. They can tell when an event producer has no enthusiasm for an activation and is only going through the motions. Create events that you can be proud of. Surround yourself with passionate and diverse professionals. Express gratitude for all your stakeholders, including attendees, vendors, exhibitors, staff, volunteers, and venue teams. If you embrace this philosophy, your events will reflect this more authentic perspective.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you keep pace with evolving event expectations?

1

2

3

4

5

6

1 Know your audience

2 Embrace innovation

3 Be flexible and agile

4 Learn and grow

5 Be authentic and passionate

6 Here’s what else to consider

Event Planning

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How do you keep pace with evolving event expectations?

1

2

3

4

5

6

1 Know your audience

2 Embrace innovation

3 Be flexible and agile

4 Learn and grow

5 Be authentic and passionate

6 Here’s what else to consider

Event Planning

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感谢您的反馈

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