登录查看更多内容

How do you keep customers happy while making a profit?

由人工智能和领英社区提供技术支持

Keeping customers happy while making a profit is a delicate balance that requires market research skills and strategies. In this article, you will learn how to use different methods and tools to understand your customers' needs, preferences, and feedback, and how to align them with your business goals and value proposition. You will also discover how to measure and improve customer satisfaction and loyalty, and how to avoid common pitfalls and mistakes that can harm your reputation and revenue.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Rajendra Deshpande

CEO Business Value India, HARVARD SQUARE Nomination- Leaders Excellence.

1 Know your customers

The first step to keep customers happy while making a profit is to know who they are, what they want, and how they behave. Market research can help you segment your customers based on their demographics, psychographics, and behavior, and create buyer personas that represent their goals, challenges, and motivations. By knowing your customers, you can tailor your products, services, and marketing messages to their specific needs and expectations, and increase your chances of converting them and retaining them.

添加您的观点

Rajendra Deshpande

CEO Business Value India, HARVARD SQUARE Nomination- Leaders Excellence.
举报内容
Thanks @For Inviting Me for my opinion. The world is now looking for Business Value more than the Brands. We need to look at Customers with Business Value Perspectives after segmentation! Match your Products with your Business Value and then align these with Customer categories.!

已翻译

赞

2 Listen to your customers

The second step to keep customers happy while making a profit is to listen to what they have to say about your brand, your products, and your competitors. Market research can help you collect and analyze customer feedback from various sources, such as surveys, reviews, social media, and customer service interactions. By listening to your customers, you can identify their pain points, their satisfaction levels, and their suggestions for improvement, and use this information to enhance your offerings and address their concerns.

添加您的观点

Rajendra Deshpande

CEO Business Value India, HARVARD SQUARE Nomination- Leaders Excellence.
举报内容
This is very important! Listening to Customers involves many dimensions. It involves how they Purchase, and how they make decisions. In spite of so much of technology advances 70% of customers' decisions are emotions based. The experiences that a Business has to offer to its customers is important - because its your experience that triggers the emotions. Organizations are investing billions in designing the experience.

已翻译

赞

3 Deliver value to your customers

The third step to keep customers happy while making a profit is to deliver value to them in every interaction and transaction. Market research can help you determine your unique value proposition, which is the benefit that you provide to your customers that sets you apart from your competitors. By delivering value to your customers, you can demonstrate your relevance, your quality, and your credibility, and create a positive impression and experience that encourages them to come back and recommend you to others.

添加您的观点

Rajendra Deshpande

CEO Business Value India, HARVARD SQUARE Nomination- Leaders Excellence.
举报内容
For Delivering Value to your customers we need to analyze systematically about Business Value of your organization first. Identify your Business Value Value Pillars and drivers. Align these with your products. Delivering Value to your Customers involves a Holistic approach and teamwork of all stakeholders in the organization. Identify verbal, and nonverbal elements - Identify hard & soft elements in Value delivery.

已翻译

赞

4 Measure your customer satisfaction

The fourth step to keep customers happy while making a profit is to measure how satisfied they are with your brand and your products. Market research can help you use different metrics and indicators to evaluate your customer satisfaction, such as the Net Promoter Score (NPS), the Customer Satisfaction Score (CSAT), and the Customer Effort Score (CES). By measuring your customer satisfaction, you can track your performance, identify your strengths and weaknesses, and benchmark yourself against your industry standards and best practices.

添加您的观点

Rajendra Deshpande

CEO Business Value India, HARVARD SQUARE Nomination- Leaders Excellence.
举报内容
This is very Important! Many of the organizations that we consult with have now adopted with computation of the Business Value index. This involves a holistic approach to measuring customer satisfaction. Customer satisfaction is now beyond just the product. In the Era of digitization, the dimensions of customer Satisfaction have multiplied substantially.

已翻译

赞
Rafael Mora

Sales Administration Coordinator
举报内容
The satisfaction index is, by far, the most important index to persuit. Often, customer also provide insights to improve service and even, reduce costs. So, keep the eyes, ears and brains of whole organization towards them.

已翻译

赞

5 Improve your customer loyalty

The fifth step to keep customers happy while making a profit is to improve your customer loyalty, which is the degree to which your customers are willing to repeat purchases and recommend you to others. Market research can help you design and implement effective customer loyalty programs, such as rewards, discounts, referrals, and memberships, that incentivize your customers to stay loyal and increase their lifetime value. By improving your customer loyalty, you can reduce your customer acquisition costs, increase your customer retention rates, and generate more word-of-mouth marketing.

添加您的观点

Rajendra Deshpande

CEO Business Value India, HARVARD SQUARE Nomination- Leaders Excellence.
举报内容
Focus on Business value Gives you customer loyalty - Identification and analysis with Business Value Perspective opens up all these areas. Now your customer loyalty gets almost obvious . Customers come to you - your Business Value attracts Value !!

已翻译

赞

6 Avoid customer dissatisfaction

The sixth and final step to keep customers happy while making a profit is to avoid customer dissatisfaction, which is the negative emotion that your customers feel when their expectations are not met or exceeded. Market research can help you prevent and manage customer dissatisfaction by identifying the common causes and consequences of it, such as poor quality, high prices, unresponsive service, misleading advertising, and negative reviews. By avoiding customer dissatisfaction, you can protect your reputation, minimize your customer churn, and maximize your customer advocacy.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Market Research

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you keep customers happy while making a profit?

1

2

3

4

5

6

7

1 Know your customers

2 Listen to your customers

3 Deliver value to your customers

4 Measure your customer satisfaction

5 Improve your customer loyalty

6 Avoid customer dissatisfaction

7 Here’s what else to consider

Market Research

给文章评分

感谢您的反馈

更多Market Research相关文章

更多相关阅读内容

How do you keep customers happy while making a profit?

1

2

3

4

5

6

7

1 Know your customers

2 Listen to your customers

3 Deliver value to your customers

4 Measure your customer satisfaction

5 Improve your customer loyalty

6 Avoid customer dissatisfaction

7 Here’s what else to consider

Market Research

给文章评分

感谢您的反馈

查看其他技能