How do you integrate vouchers with your email marketing and social media strategy?

1 Why vouchers work

Vouchers are incentives that offer a discount, a freebie, or a reward to your customers. They can help you achieve different goals, such as increasing conversions, retention, referrals, or feedback. Vouchers work because they appeal to the psychological triggers of scarcity, urgency, reciprocity, and social proof. They also create a positive association with your brand and make your customers feel valued and appreciated.

2 How to create vouchers

Before you create your vouchers, you need to define your objectives, target audience, budget, and duration. You also need to decide on the type, value, and format of your vouchers. For example, you can offer percentage discounts, fixed amounts, free shipping, buy-one-get-one-free, or loyalty points. You can also choose between single-use or multi-use vouchers, and between digital or physical vouchers. You can use tools like Voucherify, Coupon Carrier, or Mailchimp to create and manage your vouchers.

3 How to distribute vouchers via email

Email is one of the most effective channels to distribute your vouchers, as it allows you to segment your audience, personalize your messages, and track your results. You can use email to send vouchers to your existing customers, to welcome new subscribers, to reward loyal or inactive customers, to encourage referrals, or to collect feedback. You can also use email to remind your customers of their vouchers' expiration date or to upsell them with related products or services. You can use tools like Mailchimp, ActiveCampaign, or Klaviyo to automate your email campaigns and integrate them with your vouchers.

4 How to distribute vouchers via social media

Social media is another powerful channel to distribute your vouchers, as it allows you to reach a wider audience, generate buzz, and increase engagement. You can use social media to share your vouchers with your followers, to run contests or giveaways, to partner with influencers or affiliates, or to create user-generated content. You can also use social media to retarget your email subscribers or website visitors with your vouchers. You can use tools like Buffer, Hootsuite, or Later to schedule your social media posts and integrate them with your vouchers.

5 How to measure the impact of your vouchers

To evaluate the success of your vouchers, you need to measure their impact on your key performance indicators, such as sales, revenue, conversion rate, retention rate, referral rate, or feedback rate. You also need to compare your results with your baseline metrics, such as your average order value, customer lifetime value, or customer acquisition cost. You can use tools like Google Analytics, Voucherify, or Coupon Carrier to track and analyze your voucher campaigns and optimize them for better results.

6 How to optimize your voucher strategy

To improve your voucher strategy, you need to test different variables, such as the type, value, format, timing, and frequency of your vouchers. You also need to segment your audience based on their behavior, preferences, or demographics, and tailor your vouchers accordingly. You also need to balance the benefits of your vouchers with the costs, and avoid overusing them or devaluing your brand. You can use tools like Optimizely, VWO, or Unbounce to run A/B tests and experiments on your voucher campaigns and find the best combination for your goals.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?