登录查看更多内容

How do you integrate split testing with other lean startup methods, such as customer development and MVP?

由人工智能和领英社区提供技术支持

Split testing, also known as A/B testing, is a popular method of comparing different versions of a product, feature, or website to see which one performs better with customers. It can help you optimize your conversion rates, user engagement, and customer satisfaction. However, split testing also has some challenges and pitfalls that you need to be aware of, especially if you are following the lean startup approach. In this article, we will discuss some of the common issues that arise when you try to integrate split testing with other lean startup methods, such as customer development and MVP.

在这篇协作文章中查找专家回答

由社区从 5 条内容中精选。了解更多

1 What is lean startup?

Lean startup is a philosophy and a methodology that aims to reduce the risk and uncertainty of launching a new product or service. It focuses on learning from customers, testing assumptions, and iterating quickly based on feedback and data. Lean startup consists of three core principles: build-measure-learn, customer development, and minimum viable product (MVP).

添加您的观点

Cory Warfield

My reach could be yours too {2.8M+ views/mo to 550K+ followers of AI, Tech, Sales, Entrepreneurship} E/ACC; p(Doom) = [loading]. Podcaster/Investor/Author/Speaker/Amplifier/Impactor. LLMs, LWMs, LAMs. LNMs. TECH FOR GOOD
举报内容
Always only split test one thing at a time or you won’t know what’s yielding or driving the results. A/B testing is great to determine pricing, deliver UI/UX customers actually want, to know what features to prioritize shipping, etc.

已翻译

赞
Jon Nordmark

Co-founder, CEO @ Iterate.ai - AI & generative AI | AI Explored - newsletter
举报内容
My first company, eBags.com, built is own AB test tech in 2000, seven years before the term showed up in Wikipedia. It was instrumental in moving our conversion rate from 0.7% to more than 5.0% per day. We probably did 1,000 tests and they helped us become profitable during the dot bomb. It required lots of shoppers (a couple million per month), though, which brand new companies usually can't generate. Lean startup methods are best for companies in much earlier stages of development.

已翻译

赞

2 How does split testing fit in?

Split testing is a way of measuring the impact of different variations of your product or website on your customers. It can help you validate your hypotheses, improve your value proposition, and optimize your user experience. Split testing can also help you learn from your failures and avoid wasting time and resources on features or designs that do not work. Split testing is compatible with the lean startup approach, as it allows you to experiment and learn from real customers in a fast and efficient way.

添加您的观点

Jon Nordmark

Co-founder, CEO @ Iterate.ai - AI & generative AI | AI Explored - newsletter
举报内容
Split testing is a quantitative approach to learning. When done with rigor, split testing removes bias from decision making.

已翻译

赞

3 What are the challenges of split testing?

Split testing is not a one-size-fits-all solution; it has its own challenges that need to be taken into account. Choosing the right metrics is essential for success; for instance, to increase retention, it's important to measure how often users return to your product, not just how many sign up. Additionally, you need to design tests that minimize bias and noise, and run enough tests to reach statistical significance. Finally, you must find a balance between running tests quickly and running them well; too fast can compromise the quality of the data, while too slow can lead to missed opportunities.

添加您的观点

Joshua Jeffryes

Lead + UX + Dev. I build tech and the teams that build it.
举报内容
Always keep in mind your test can only tell you which of two options performs better. It may not give you a clear understanding of why, and it can’t tell you if there’s a third, different option that would be superior.

已翻译

赞

4 How can you integrate split testing with customer development and MVP?

Customer development is a key aspect of lean startup, which involves understanding customer problems, needs, and desires through interviews, surveys, and observations. This process can help generate ideas and hypotheses for your product or website that can be tested with split testing. MVP is another key aspect of lean startup, which involves launching the simplest version of your product or website to get feedback from customers and learn what works and what does not. However, integrating split testing with customer development and MVP can also pose some challenges. For example, you need to make sure that your tests are aligned with the objectives and hypotheses defined in customer development and MVP stages. Additionally, you should prioritize your tests based on their potential impact and effort required. Lastly, you need to synthesize qualitative and quantitative data from customer development, MVP, and split testing stages to look for patterns and insights that can help refine your product or website.

添加您的观点

Joshua Jeffryes

Lead + UX + Dev. I build tech and the teams that build it.
举报内容
Each step in an MVP should be focused on a single assumption that can be disproven. Your tests should focus on “does this functionality provide enough benefit to justify continuing development?” Your A/B test might be the MVP vs nothing, to confirm the new functionality increases value to your users vs not having it.

已翻译

赞

5 How can you avoid the pitfalls of split testing?

Split testing can be a powerful tool for learning and improving your product or website, but it can also be a source of frustration and confusion if you do not use it properly. To avoid common pitfalls, you should focus on testing the things that matter most to your customers and your goals, and base tests on customer development and MVP findings. Additionally, consider how your product or website fits into the bigger picture of your market, industry, and customer journey, benchmarking performance against competitors and best practices. After testing, analyze data, draw conclusions, make decisions based on findings, communicate results, share learnings, and implement changes.

添加您的观点

Lean Startup

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you integrate split testing with other lean startup methods, such as customer development and MVP?

1

2

3

4

5

1 What is lean startup?

2 How does split testing fit in?

3 What are the challenges of split testing?

4 How can you integrate split testing with customer development and MVP?

5 How can you avoid the pitfalls of split testing?

Lean Startup

给文章评分

感谢您的反馈

更多Lean Startup相关文章

更多相关阅读内容