How do you integrate content governance tools with your existing content management systems and workflows?

1 Why use content governance tools?

Content governance tools can help you to enhance your content strategy and align it with your business objectives and audience needs, streamline content creation and distribution processes, improve SEO and accessibility, protect your brand reputation and credibility, measure and optimize content performance and ROI. In doing so, you can save time and resources, improve content quality and consistency, and boost content impact and value.

2 What are the challenges of content governance tools?

Content governance tools are not a one-size-fits-all solution for all content problems. Challenges such as finding the right tool, integrating it with existing systems, training stakeholders on how to use it, and maintaining its security and reliability must be addressed. To successfully overcome these challenges, research must be done, plans must be made, expectations must be communicated, and results must be evaluated.

3 How to choose a content governance tool?

Choosing the right content governance tool for your content needs and goals can be a daunting task, considering the multitude of options available in the market. To make the process easier, consider your content scope and scale, criteria and standards, team and workflow, as well as existing tools and systems. Ask yourself questions such as: How much content do you produce? How do you define and measure content quality? Who are the people involved in your content creation process? What platforms and applications do you use for content management? With this information, you can narrow down your options and compare them based on features, benefits, costs, and reviews.

4 How to integrate a content governance tool?

Integrating a content governance tool with your existing CMS and workflow can be a complex and time-consuming process. To ensure a successful integration, you should first review the strengths and weaknesses of your CMS in terms of content governance and identify any gaps or opportunities the tool can fill. Additionally, you should define your integration goals and requirements, test and troubleshoot the integration in a staging environment, launch the integration after fixing any issues, and monitor its performance and impact. Collecting feedback from stakeholders can also help you make any adjustments or improvements as needed.

5 How to optimize your content governance process?

Integrating a content governance tool with your CMS and workflow is an ongoing process that requires constant evaluation and optimization. To maximize the value and potential of your content governance tool and content, set clear and realistic goals and metrics, review and update your content strategy and guidelines, train and empower your team on how to use the tool, automate and streamline tasks as much as possible, but involve human input when needed, experiment with methods, and learn from successes and failures.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?