How do you include franchisees in strategic planning?

1 Define the purpose and scope

The first step is to clarify why you are doing strategic planning and what you want to achieve. You need to communicate the vision, mission, and values of the franchise, as well as the main objectives and priorities for the next period. You also need to define the scope of the strategic plan, such as the time frame, the budget, the resources, and the expected outcomes. This will help you set the expectations and boundaries for the franchisees, and avoid confusion and conflict later on.

3 Analyze and synthesize

The third step is to analyze and synthesize the feedback and input from the franchisees, and identify the key themes, trends, and gaps. You should use data and evidence to support your findings, and compare them with the external and internal environment. You should also involve some franchisees in this process, as they can provide valuable insights and perspectives. You should then summarize the main findings and implications, and present them to the franchisees for validation and feedback.

4 Develop and communicate

The fourth step is to develop the strategic plan based on the analysis and synthesis, and communicate it to the franchisees. You should outline the strategic goals, actions, indicators, and responsibilities for each area of the franchise, and explain how they align with the vision, mission, and values. You should also highlight the benefits and value proposition of the strategic plan for the franchisees, and how it will help them grow and succeed. You should use clear and simple language, and provide examples and stories to illustrate your points.

5 Implement and monitor

The fifth step is to implement the strategic plan and monitor its progress and impact. You should provide the franchisees with the necessary tools, resources, and support to execute the plan, and ensure that they have the skills and knowledge to do so. You should also establish regular communication channels and feedback mechanisms to track the performance and results of the plan, and to identify any issues or challenges. You should celebrate the achievements and milestones, and recognize the contributions of the franchisees.

6 Review and update

The sixth step is to review and update the strategic plan based on the implementation and monitoring. You should evaluate the effectiveness and efficiency of the plan, and measure its outcomes and impacts. You should also solicit feedback and input from the franchisees, and assess their satisfaction and engagement. You should then identify the strengths and weaknesses of the plan, and the areas for improvement and innovation. You should then revise and adjust the plan accordingly, and communicate the changes and updates to the franchisees.