How do you Improve Product Conversions and Boost Sales?

eCommerce platforms such as Amazon or Walmart will have specific guidelines on the amount of characters you can use for your title and other listing assets. Make sure you follow those structures and leverage learnings from your SEO and keyword strategy to craft your title (or have tools craft them for you).

The key is to create a title for a human. That is who is shopping on your website. The product display title can and often is different from the SEO product title. Keep the product title simple. Over complicating your product title sends only one message to your prospect: we are complex and the experience working with us is complex, and by the way, you have to learn our jargon if you want to buy from us. ??

It's important to keep in mind that images should be optimized for mobile / vertical view since a majority of traffic (up to 90% in some countries) is coming from mobile web.

Product descriptions should be updated regularly based on both trending keywords and the latest customer sentiment. By incorporating trending keywords into your descriptions, this will help you improve your share of voice and organic rankings. By incorporating customer reviews, you are able to get ahead of the latest feedback, either improving conversion by highlighting what people enjoyed, or reducing returns and future negative reviews by highlighting areas that would otherwise cause customer disappointment.

On my perspective a powerful use case of the product developed as a story and present as a video could help the customer visualice herself/himself using the product and getting value. Example: how to load and carry a back pack for a weekend hiking. As well as product reviews from on the field experts are very much relevant to take a decision and convert prospects into buyers.

Less is more. As highlighted in Barry Schwartz's paradoxe of choice, an abundance of options can leave us feeling unsatisfied with our choice.

A floating or fixed 'add to cart' button is proven to significantly increase conversion rate without having to endlessly scroll to find it.

To piggyback on this. Your conversion CTA must be one of the first element (if not THE first element) the buyer should notice and focus on when the product page loads. You only have a couple of seconds for the potential buyer to scan the content on their screen (price, confirm the suggested quantity, and click the conversion CTA). The conversion rate plummets the longer the page loads, the more difficult it is to find the CTA button, competing colors, or content that distracts you from making the purchase, and so on.

Type of Image and angles. A) How relevant it is to product B) The vidoes often brands put are same across any product ( that should not be done) C) image of product in use Vs just product i.e model Vs flat lay D) image quality : non pixelated, non blurr , not absolutly bright and jhatang colors!