How do you identify and address the needs and goals of your target audience?

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When you write a proposal for a project, you need to persuade your target audience that your idea is worth funding, supporting, or implementing. To do that, you have to identify and address their needs and goals, and show how your project aligns with them. In this article, we will discuss some strategies to help you do that effectively.

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1 Know your audience

Before you start writing, you need to research your target audience and understand who they are, what they care about, and what they expect from your proposal. You can use various sources of information, such as their websites, publications, reports, reviews, feedback, surveys, or interviews. You can also create personas or profiles that represent your typical audience members and their characteristics, such as their roles, backgrounds, motivations, challenges, preferences, and questions.

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Jason Gulya

AI Consultant for Colleges | Professor of English & Applied Media | Keynote Speaker | Author of The AI Edventure Newsletter | Providing colleges with no-nonsense advice about leveraging AI
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Make sure you are really purposeful with this. One quick way to get better at it: find someone you trust to give you direct feedback and run your personas by them. Show them the evidence. This may help identify if you are analyzing your audience, or projecting.

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garbel lam

Director of English Department at South Sudan Broadcasting Corporation
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In real sense, production of Radio and TV programs without knowing first of all three things-1-the levels of their ages-2-Are they all one side of gender or different genders-3-Do you know their different aspects of professionals among them? these will leads you and create most compelling contents.

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2 Analyze their needs and goals

Once you have a clear picture of your audience, you need to analyze their needs and goals in relation to your project. You can use the SMART framework to make them specific, measurable, achievable, relevant, and time-bound. For example, you can ask yourself: What problem or gap does your project address for your audience? What benefits or outcomes do they expect from your project? How will you measure and demonstrate your project's impact? How does your project fit into their priorities and interests? How realistic and feasible is your project within their constraints and resources?

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Jason Gulya

AI Consultant for Colleges | Professor of English & Applied Media | Keynote Speaker | Author of The AI Edventure Newsletter | Providing colleges with no-nonsense advice about leveraging AI
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I highly recommend using backward design. Analyze where your audience is right now, and where they want to be. Then, use backwards design to create incremental learning experiences, to gradually fill in the gap.

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3 Tailor your message

Once you have identified and analyzed the needs and goals of your audience, you must tailor your message to match them. To do this, use clear and concise language that your audience can understand, avoiding jargon or technical terms. Utilize a persuasive tone that appeals to their emotions and values, utilizing words and phrases that convey confidence, enthusiasm, urgency, or curiosity. Incorporate evidence and examples that support your claims and demonstrate your credibility. This could include facts, statistics, testimonials, case studies, or anecdotes that illustrate the relevance, feasibility, and impact of your project. Lastly, create a logical structure that guides your audience through your proposal by utilizing headings, subheadings, transitions, summaries, and calls to action that organize your ideas and emphasize your main points.

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Jason Gulya

AI Consultant for Colleges | Professor of English & Applied Media | Keynote Speaker | Author of The AI Edventure Newsletter | Providing colleges with no-nonsense advice about leveraging AI
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A.I. can accelerate this significantly. Using ChatGPT or similar software, run your draft through the system and ask it to revise it for a new audience. Give them whatever data you feel comfortable with. Then, revise and adapt!

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4 Anticipate their questions and objections

Finally, you need to anticipate and address any questions or objections that your audience might have about your project. To do this, you should acknowledge and respect their perspectives and concerns, provide counterarguments and solutions, and emphasize the benefits and urgency of your project. Show how you have considered their point of view and that you value their feedback. Demonstrate how you have overcome or minimized any potential challenges or risks that your project might face. Offer alternatives or compromises that might satisfy their needs or preferences. Highlight the positive outcomes and the opportunities that your project will create. Explain why your project is timely and important so that you can identify and address the needs and goals of your target audience, writing a proposal that convinces them to support it.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you identify and address the needs and goals of your target audience?

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1 Know your audience

2 Analyze their needs and goals

3 Tailor your message

4 Anticipate their questions and objections

5 Here’s what else to consider

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