How do you help your client create a standout personal brand?

1 Identify their niche

The first step is to help your client identify their niche, or the specific area of expertise or problem they can solve for their ideal customer. A niche helps them focus their message, showcase their skills, and differentiate themselves from others. To find their niche, you can ask your client questions such as: What are you passionate about? What are your strengths and unique talents? What are the needs and pain points of your target market? How can you provide value and solutions to them?

2 Define their value proposition

The next step is to help your client define their value proposition, or the clear and compelling statement that summarizes what they do, how they do it, and why they do it. A value proposition helps them communicate their benefits, relevance, and uniqueness to their audience. To craft their value proposition, you can help your client answer questions such as: What are the results or outcomes you deliver? How do you do it differently or better than others? Why do you do what you do? What is your mission or vision?

3 Create their visual identity

The third step is to help your client create their visual identity, or the consistent and professional look and feel of their personal brand. A visual identity helps them build trust, recognition, and credibility with their audience. It includes elements such as their logo, colors, fonts, images, and style. To create their visual identity, you can help your client choose elements that reflect their personality, values, and goals. You can also advise them on how to apply their visual identity across different platforms and channels, such as their website, social media, resume, and business cards.

4 Develop their voice and tone

The fourth step is to help your client develop their voice and tone, or the way they express their personal brand through words and emotions. A voice and tone helps them connect with their audience, convey their message, and show their human side. It includes aspects such as their language, vocabulary, grammar, humor, and attitude. To develop their voice and tone, you can help your client identify words that describe their personal brand, such as professional, friendly, confident, or creative. You can also guide them on how to adapt their voice and tone to different situations and audiences, such as formal, casual, or conversational.

5 Share their story and content

The fifth step is to help your client share their story and content, or the way they demonstrate their personal brand through stories and valuable information. A story and content helps them attract, engage, and educate their audience, as well as showcase their expertise and credibility. It includes formats such as blogs, podcasts, videos, webinars, or ebooks. To share their story and content, you can help your client create a content strategy that aligns with their goals, audience, and niche. You can also help them craft stories that highlight their journey, challenges, achievements, and lessons learned.

6 Build their network and reputation

The final step is to help your client build their network and reputation , or the way they grow and nurture their personal brand through relationships and feedback. A network and reputation helps them expand their reach, influence, and opportunities, as well as gain referrals and testimonials. It includes activities such as networking events, social media interactions, collaborations, guest posts, or speaking engagements. To build their network and reputation, you can help your client identify and connect with relevant and influential people in their field, such as mentors, peers, or potential clients. You can also help them solicit and respond to feedback, reviews, and recommendations.