How do you handle stakeholders who prioritize aesthetics over IA best practices in design decisions?

I find it effective to "educate" stakeholders about the different facets and concepts in UX by relating these to their everyday experiences - inside restaurants and their menus (IA), their banking apps (Flows), their daily commute or travel(Service Blueprint). Having a bit of a personal touch and genuine connection to the person - not just as a stakeholder but also as a human being just living on Earth with their own struggles to deal with - comes a long way.

When stakeholders prioritize aesthetics over IA best practices in design decisions, it helps to explain the reasoning behind those decisions. When doing so, make it clear that the direction is not coming from your personal preferences, but is based on hard data from user testing, design patterns, and experts in the field. It shouldn't be a you vs them situation. It's the foundational knowledge of the collective users and UX professionals vs their personal opinion. However, when conveying this information, don't form it as a personal attack. After all, it's brilliant of them to leverage these resources to optimize the user experience.

- Architect's Blueprint Analogy: Compare IA to an architect's plan, emphasizing the need for a solid foundation. - Usability Underpinning: Explain how IA supports user-friendly, functional, and intuitive designs. - Long-term Benefits: Highlight the lasting value of good IA, such as improved user satisfaction and efficiency. - Balancing Aesthetics and Functionality: Show that IA ensures the design is not just visually appealing but also structurally sound. - Stakeholder Enlightenment: Use relatable examples to gently educate stakeholders on integrating IA best practices for optimal results.

Handle stakeholders prioritizing aesthetics over IA by educating them on the importance of information architecture for usability and user experience. Present data and case studies showing the impact of IA on user satisfaction and business goals. Propose a balanced approach, integrating appealing visuals with sound IA principles. Offer to conduct usability testing to demonstrate how IA improvements can enhance the design's effectiveness. Maintain open communication, addressing their concerns while advocating for a user-centered approach.

When facing stakeholders who prioritize aesthetics over IA best practices, start by educating them on IA's importance using data and case studies. Seek a balance between visual appeal and sound information architecture, conducting user tests to demonstrate IA's impact. Visualize IA concepts within appealing designs to show compatibility. If compromises are necessary, focus on preserving key IA elements. Build support from team members who understand IA's value, and frame good IA as a way to reinforce brand consistency. This approach allows you to navigate the challenge while emphasizing IA's crucial role in enhancing user experience and driving business success.

L'intégration de fonctionnalités à base d'IA s'appuie sur l'exploitation des données, l'automatisation et la gestion de contenus. Les méthodologies de design de service, Design Thinking et Product Discovery sont adaptées pour collaborer avec les parties prenantes afin d'aligner les fonctionnalités à base d'IA sur les parcours utilisateur. Différentes initiatives pour impliquer les parties prenantes : - Constituer une Squad IA ou IA Factory avec porteurs de cas d'usages identifiés. - Animer cette squad IA pour acculturer sur les opportunités et menaces de l'IA. - Communiquer sur les bénéfices alignés sur les parcours utilisateur et les processus. - Elaborer des ateliers pour structurer une pratique d'amélioration continue et d'innovation.