How do you handle social media SEO competition?

I agree! To further your section about content I find as ‘marketeers’ we forget to view our work as a normal human ( customer ). We spend so much time focusing on using every tactic we know that we forget simple psychology. Take a step back and view your work as a customer, would you engage with it?

Battling for clicks can feel like a cage match with snarky trolls and cyborgs optimized for SEO. But avoid shady tactics or spammy content that can tank your credibility. The best offense is engaging content that provides real value. Understand your niche's needs and interests to create media that entertains and educates. Leverage influencers and amplify happy customers to build organic buzz. And don’t forget the human touch - build relationships and be helpful online. With smart keywords and optimized assets, you can organically draw the right eyeballs. Master the art of social media jujitsu - using competitors' own strength against them. Soon you’ll have those Page 1 search spots in a tap out!

Differentiation is the key, if you are not worth remembering, no one's coming back SEO is an arrow, one of many that has to hit ?? Understand yourself What is it that you want to achieve by the content you post, what is it the audience that you want to engage with and for...

A tool that helps me complete a competitor's analysis is Socialinsider. I use it even before I land a client to gather data about them, their competitors and the industry. When completing a competitor's analysis, you need to not only look at what they are doing (and where, how, and when) but also at what they are NOT doing -> this is your opportunity space! ;)

Some call it spying, I call it "occasionally analyzing" my competitors on social media. It's not as sinister as it sounds. It's about learning from them, their successes and failures. See it as a was to generate creative inspiration. Tools like SEMrush or BuzzSumo become your binoculars, helping you identify who's winning in your keyword war and why. Study their post timing, content style, audience engagement, and any other trends you can find. Their profile optimization is an open book. Read it, grasp their strategies, pinpoint their weaknesses, and create your own unique, superior tactics. An hour or two every quarter is well worth the investment.

Ninja tip: In your bio, use the keywords your ideal clients use, when they search for your services. I don't mean that you write a bunch of hashtags like #leadership #thoughtleader. That is spam! You need to spend some time on figuring out how you can describe yourself and your services using the keywords your ideal clients use. How? ??Pick a handle in case of Instagram, Facebook, YouTube, Twitter that reflects that keyword. Example: @marriagetherapist @marriagetherapistmiami ??Use 1 liners in your Bio, strategically using as many of the keywords your prospects use when they search for your services. Example: Marriage Therapist Expert for Senior Executives

Depending on your audience and who you want to reach, highlight your portfolio, your accomplishments, your education, and your current offering. Your audience won't care about all of these, so tailor your bio to what your current clients are telling you attracted them to you! Ex: My work history might be more important than my portfolio for a corporation, but my portfolio is more important to someone who hires me for content management. You can't please everyone, so optimize for your current ideal client!

Here are my few cents: - Use as many features the platform offers to optimise your profile. - Keep updating your profile every 3-4 months. - Add relevant information like clients, results generated and clear CTA in the beginning. - Branding does matter to establish authority. Create a clear brand story and visual branding.

Key here is this: Step #1. Figure out what the biggest problems and desires of your ideal clients are. Step #2. Listen/read the content of your ideal clients and see which words they use to describe those challenges Step #3 Use those keywords THEY use in your content. Do Not use industry jargon! Step #4 Turn that into a question and start your text posts or videos talking about that challenge or goal

Steal this insight. The more space you occupy in the single scroll, the more attention you grab. For example: A text post on LinkedIn gets 1/3 or 1/4 of the screen space. Hence, grabbing attention becomes difficult. Whereas images, carousals etc get almost full-screen space. Hence the chances of your post getting relevant engagement increases. So be mindful of the formats you use.

I've been using the TAYA (They Ask You Answer) method for 10+ years, ever since I heard Marcus Sheridan talk about it. Every business should keep a running list of all questions that come in - via email, phone, surveys, networking, helpdesk, and in-person. Each question asked by a (potential, current, past) client about your business is most likely one that others have as well. By answering their questions in a video or blog or podcast, you create content that can be reused over and over and pleases the customer! Just be sure to have one central point where you gather questions.

In building close to two hundred communities there is one big, key to successful relationships. Be a giver. Find out how you can add value, create value or transfer value to your community, influencers even competition. Don’t ask before you’ve given. The secret lies in the psychology of how we receive. When we are given something of true value with no ask of something it creates a value “vacuum”. It makes us lean in and want to fulfill the obligation back. Add value, make friends and build bridges. Then later make your strategic asks.

In the fiercely competitive realm of social media SEO, building relationships with your audience and peers is a vital component of success. By understanding your audience, being authentic and transparent, actively engaging, collaborating with others, leveraging user-generated content, and monitoring your competitors, you can craft a robust relationship-building strategy. Remember, social media is a dynamic platform, and nurturing genuine connections will help you not only handle SEO competition but also foster brand loyalty and advocacy in the long run.

First, you need to know that engagement is reciprocal. You can't be passive most of the time and expect to receive engagement when you post. It's a two-way street just like any relationship. Furthermore, Social media is like a networking event, where we aim to make friends, not just followers. So, stop being passive and start getting social! Start conversations, answer queries, and appreciate feedback. The more you engage, the more you grow relationships and trust. Collaborate with others when possible, and create interesting content together, and their followers may soon become yours too. This way, you’re not just a brand but a friend who they trust and love. Remember, you’re building a community, not just a customer base.

Often clients make the mistake of seeing social media only as a megaphone. When you turn it from a one-way announcement to a conversation, the relationship building will boost loyalty and help turn others into your spokespeople.

Social Media algorithms change very frequently so working with a real Social Media Expert or a platform expert such as Linkedin Strategist will help you save tons of time you will lose if you try to do this on your own. Also, as this requires continuous monitoring and adjusting, I'd strongly suggest 2 things: ??Create a budget for Coaching so a Linkedin Expert can help you analyze and adjust a sell as teaching you what works well. ??Stay informed about industry trends and reflect on the impact they might have on your business

Very important: Social Media algorithms change very frequently and what you see people posting online as "The Formula" is most of the time either outdated or totally made up, as no Expert shares all their secrets free online. After all, everyone needs to do a living. If you want to be ahead of everyone else, I'd strongly suggest 2 things: ??Create a budget for Coaching so a Social Media Strategist (or a Linkedin Expert, if you focus on LinkedIn) can do the heavy lifting and teach you what works well at that very moment. ??Keep informed about your and tech industry's trends and reflecting on the impact they might have on your business

Don’t underestimate the power of back-linking and collaborative pieces which drives back traffic to your owned media. This means, ensuring that whatever partnered content you work on, your socials are mentioned and tagged for maximum reach. Every opportunity of getting eyeballs to your content matters, so ensure this is brought back to your pages.

There are a lot of things you can consider but for the less advanced, consider this. Keep an eye on trends, both in SEO and on social media. Algorithms and audience preferences are always evolving, and staying on top of these changes can help you adapt your strategy and stay ahead of the competition. It's like being a surfer, you have to observe the waves to ride them to growth.

Handling social media SEO competition can be quite challenging indeed. It's important to constantly keep up with trends in your industry, using keywords efficiently and effectively. Don't underestimate the value of engaging, high-quality content. Besides these, analytics plays a huge role in understanding what works for your audience. Use it to fine-tune your strategy and identify areas of improvement. Social media SEO sure is a marathon and not a sprint. Keep testing different strategies to see what sticks and keep things interesting for your audience. Do you have a preferred tool for tracking your social media SEO performance?