One of the main reasons why prospects object to new or innovative products is because they lack information or knowledge about them. They may not see the value, the benefits, or the differentiation of your product. To overcome this, you need to educate them on how your product works, what it can do for them, and how it is different from other options. Use stories, testimonials, case studies, demos, or free trials to demonstrate your product's features, advantages, and results. Make sure you tailor your message to your prospect's specific problem and solution.